The other week I was in a conversation with one of the sales team from one of the many US software companies we are transforming, the...
Here are 10 clichés from the world of LinkedIn Or put it another way, why you are not getting anything from social. I know that the...
From the minute we wake up, to the minute we go to sleep We are bombard by advertising From the screens we interact with (smartphones,...
In this webinar by Gartner, they share this research that talks about a rep free experience. Where Gartner is wrong If you read the...
Top-performing retailers align on a north star based on their strategic and customer goals, then set their omnichannel course...
If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
Offering a compelling omnichannel experience used to be the bleeding edge of retail. Now it’s perceived as a requirement for survival -...
All too often we hear about retailers telling us about the commercial and legacy constraints for competing in today's dynamic...
It's a question I ask people often. Would you buy sky diving lessons from somebody who has never skydived? Would you buy driving lessons...
My colleague Brandon Lee has a podcast called "social your sales", he is also running a number of Linkedin lives and in this one he...
"A pandemic-induced glut of low-quality content is diluting the perceived value of thought leadership among B2B decision-makers." That's...
There has been a movement growing on social media in the world of procurement, driven by many people, but two stand out, Helen MacKenzie...
Last week I was contacted by a company, they will remain nameless; they are looking to transform to social. They know that this...
One of my colleagues here at DLA Ignite, Thomas Ross, has written this article and it is a great sum up about sales today Please tell me...
There has been a number of social media gurus posting recently, what is best described as clickbait posts. They see it as funny, and in...
If you operate in the retail sector you'll have been told that 'service' is one of the key things that differentiates your company from...