The other week I was in a conversation with one of the sales team from one of the many USsoftware companies we are transforming, the...

Here are 10 clichés from the world of LinkedIn

Or put it another way, why you are not getting anything from social. 

I know that the...

From the minute we wake up, to the minute we go to sleep

We are bombard by advertising

From the screens we interact with (smartphones,...

In this webinar by Gartner, they share this research that talks about a rep free experience.

If you read the Gartner research, Gartner...

Top-performing retailers align on a north star based on their strategic and customer goals, then set their omnichannel course...

If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...

Offering a compelling omnichannel experience used to be the bleeding edge of retail. Now it’s perceived as a requirement for survival -...

All too often we hear about retailers telling us about the commercial and legacy constraints for competing in today's dynamic...

It's a question I ask people often.

Would you buy sky diving lessons from somebody who has never skydived?

Would you buy driving lessons...

My colleague Brandon Lee has a podcast called "social your sales", he is also running a number of Linkedin lives and in this one he...

"A pandemic-induced glut of low-quality content is diluting the perceived value of thought leadership  among B2B decision-makers."

There has been a movement growing on social media in the world of procurement, driven by many people, but two stand out, Helen MacKenzie...

Last week I was contacted by a company, they will remain nameless; they are looking to transform to social. 

They know that this

One of my colleagues here at DLA Ignite, Thomas Ross, has written this article and it is a great sum up about sales today

Please tell me...

There has been a number of social mediagurus posting recently, what is best described as clickbait posts.

They see it as funny, and in...

If you operate in the retail sector you'll have been told that 'service' is one of the key things that differentiates your company from...

When I left school, my father insisted that I enter an apprenticeship in the family trade…. Electrical Engineering.  I didn’t want...

Your pipeline is down, your numbers are down, you've had the telling off from the sales leader.

They tell you "What you need is to make more

This week I spoke at a social selling conference in Moscow, virtually of course.

It was interesting as all of the other "social selling...

Have you noticed that the cold calling gurus have stopped talking about cold calling?

The subject matter has shifted.

It's empathy, or...

These figures are from PowerRetail in Australia and they state

In FY 2021 online goods spend grew  30.8% YOY growth in online goods,...

We are in the process of transforming a large US software company to social selling, Adam Gray and I are we were asked about a plan to...

A platform for engagement.What does your social presence look like?How are your behaviours and habits?Are you creating fresh engaging 

But,

Before I write this piece I want you to get a feel for me, my career and my role to date.

My sales career began before I knew it. Way...

It's worth saying before I start this article I'm not saying that cold calling is dead.

This week, I wrote about Lieutenant Hiroo Onoda,...

Traditional return on investment (ROI) metrics are no longer sufficient on their own to determine your company’s success. 

Evaluating...

Today we see brands that have developed a 'media mindset' are now cutting through the huge swathes of bland corporate content being...

"Start with the customer and work your way back from there"

This has always been my mantra throughout my time in multi-channel retailing.

I love music and I listened to a lot of hip hop when I was a young man (still do)

It was angry music.

And I was an angry young man (show me...

For the most part, the customer experience of e-commerce hasn’t changed in the past decade or so. 

It’s an efficient way to buy...

If you are not following Simon Kemp on LinkedIn you need to.

He creates these wonderful reports and data on social media, and it's all free.

I've just got off the phone from a senior executive in a global company were we were talking about "retention", "diversity", "inclusion",...

As a small boy, mysteries have always captured my imagination.

And there are some mysteries that will forever evade us. 

Such as.

How...

I find myself drinking more and more coffee lately these days.

I love oat milk lattes, can’t get enough of them.

It’s not so much I like...

Why hasn't my video gone supernova 😭?

Going viral should never be the main objective of your video marketing campaign (never ever!) but...

Small businesses and start-ups need visibility, leads and a pipeline. 

They need people to be able to see them, understand them and...

We were asked the other day if our social selling program was proganamic?

What they meant was, is it just a bunch of "hints and tips" or...

Just seen this post by Gary Vee

I often speak to business leaders in small companies and they say "social selling is for big companies"

In the world of software as a service (SaaS) and Cloud computing, so I guess most of the world of IT there is this term called "land...

Talking to a friend the other day, they were talking about a bunch of new hires, what they described to me was a bunch of salespeople

When you take time out to better understand things from the 'consumer' point of view you tend to create a more internally and externally...

If you're a retailer who invested in your online channel pre-pandemic there seems to be a glimmer of hope as ideation around consumer...

I get that by now all product plans are sorted, and it's most likely sales, marketing, and staff training activity is in full swing as...

It's something we hear a lot, "I won't make my number this year, because of covid".

Sales teams across the world are saying this, but...

A lot has been written about content, but a quick whizz through my LinkedIn feed shows people "posting and hoping".

We've read all the...

This week, I wrote about Lieutenant Hiroo Onoda, an intelligence officer with the Imperial Japanese Army who was sent to the island of

Leaders across the globe are turning their minds to 2022.

Pulling together data, analysing markets, comparing financial results across...

CONTENT.Sometime you read a piece of content that sits with youand underpins why you do what you do, and what it means

Lieutenant Hiroo Onoda, an intelligence officer with the Imperial Japanese Army was sent to the island of Lubang in 1944 to hinder an...

We all know we need to kick off 2022 and make it a big year.

While many of us have calendar financial years (FY) starting on the 1st...

When you have physical stores you are subjected to unrelenting stories about how department stores are dinosaurs small businesses are...

No two companies are exactly alike. Neither are two digital transformations.

According to this article

Therefore, while it can be tempting...

I've just seen a great report by Deloitte, shared by Mike Nash.

Mike says in his Linkedin post here

"Fascinating reading the latest Deloitte

According to this article by Scott Brinker, 67% of companies have replaced a martech application in the past year and he asks the...

In this Gartnerwebinar"Evolve Seller Skills to Connect With Today’s Buyers" they are the question

Let's Give this some context.

The...

We have many clients that have purchased an employee advocacy tool and we always get asked

"should we post natively or through a third...

An interesting article from MIT.

The article points out 

"Businesses are transforming, the nature of work is changing, and workforce...