I've just seen a great report by Deloitte, shared by Mike Nash.

Mike says in his Linkedin post here

"Fascinating reading the latest Deloitte latest tech trends. Read here (166 pages): https://lnkd.in/eJUDBTbs

Read the summary here (A couple of pages): https://lnkd.in/eEd594Wm "

It really is fascinating ....

What amazed me is that it makes no mention of social media.  Of course there is some irony that a report that makes no mention of social media as a transformational technology is shared on ..... social media.

Social media has changed society and changed business

Whereas, if you take this LinkedIn post by Simon Kemp he states

"You already know how useful #LinkedIn is for building your personal profile, but just how big has the LinkedIn #marketing opportunity become? The latest stats tell a compelling story:

▫️ A worldwide #advertising audience of almost 770 million
▫️ Reach across more than 230 countries and territories
▫️ Continued strong growth, with users up 3% in the past 3 months
▫️ 1 in 7 of the world's adults now has a LinkedIn account

As with so many areas of #digital though, the picture varies meaningfully between countries and across demographics.

But I have good news: to help you make sense of what things look like for your audience, we've just published a huge new LinkedIn report, with local stats for almost every country in the world.

You can read the whole thing – all for free – over on the DataReportal website: https://lnkd.in/gwjGVBha "

Social media has changed the world, it's changed society it's changed business, but Deloitte make no comment about it. And they haven't made any mention of it or even acknowledged its transformational existence over the last 12 years.

Why?