From the minute we wake up, to the minute we go to sleep

We are bombard by advertising

From the screens we interact with (smartphones, tablets, PC’s and TV's)

To the devices we listen to

And brands are losing, as the world changes and we have more ways than ever of reaching people, brands are finding it harder to connect with them

Trust has been been replaced by reviews, a more transparent and democratic alternative

Advertising is being replaced by subscriptions but only with brands that have good or even great stories to tell 

Enter social media

An always on multi faceted pipe, that allows you to communicate your story to your respective customers 24/7

And the personal brands are winning over the big boys

Lets take a look at a well established brand like Nike and the Athletes it sponsors

An always on multi faceted pipe, that allows you to communicate your story to your respective customers 24/7

Nike has 8.7m Twitter followers, compared to the sports people it sponsors that’s a drop in the ocean

Serena Williams has 10.7m Twitter Followers 

LeBron James 50.1 m

and Christiano Ronaldo has 94.5m followers

Nike ain’t even close to any of them

On social, personal and people matter more

Which is why you have the power as a company or brand to take your respective employees and give them a voice to be the next Sereana of sales

Or the LeBron of marketing 

You just need to trust them!

Advertising that relies on pattern interruption is losing fast to big stories that are told not just by you, but held true by your followers as well

Persistant, consistent, contextual stories at the speed of thought

In social selling we sell THROUGH our networks, not TO our networks 

And by showing up everyday and helping support and nurture your audience you inspire long term trust, which trumps the short termism of advertising 

Established brands know that in order to win they need to adopt to pipes and subscriptions 

And move away from antiqued advertising models

Take Disney for example in following the Netflix subscription model

They have built a mini eco system and follower network at scale

Keeping their user base inside their own ecosystem

The beautiful thing about social media is you can do this too

At an even bigger scale, with even less brand power

By developing your personal brand and positioning yourself as a thought leader who provides value to your audience

You can build a pipe and a following that eclipses any kind of advertising

Where you can be contextual at the speed of thought

Because your audience advertises for you

Big brands know this and the smart ones are adapting

The beauty is, that there has never been more power at the hands of the user to influence their customers buying decisions than now

And you don't even have to advertise

See the ultimate goal of adverting is to be completely contextual and it can't keep up with the speed of social media in that regard

Where you can be contextual at the speed of thought

What are you waiting for 

Go create and build a real community

One that advertises for you!