When it Comes to Social Do You Have Strategic Alignment?
We see this in a number of companies. Random acts of social!
Either the sales management decide to move to social selling, with a...
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It's time to take the blindfolds off
Are you hindering your sales team?
Why is Marketing not your best friend?
When was the last time you looked at the data you have access to,...
"Digital Transformation is not or should not be about Digital" Brian Solis
Brian raises an interesting point that digital transformation isn't about digital. Digital after all is about IT, Cloud, SaaS or...
I'm Machine Learning Are You?
We use machine learning here at DLA http://www.social-experts.net/ we've been using it now for 6 months. This isn't some future...
Do You Think We Will Ever Manage our B2B Relationships Without Interacting with a Human?
While 2020 is still 2 years away, are we getting close to the 2011 Gartner prediction that "By 2020, customers will manage 85% of their...
Mergers and Acquisitions - How Do You Maintain a Digital Mindset?
Some very interesting findings from EY - a business with an eye for the digital mindset. This report lays bare the challenges facing...
Are you leading with Data or being led by it?
Data is the new oil. We have all heard this before. Now it is all about AI, and how will AI help turn this "oil" into the next generation...
Death of the website, death of Google?
Oh, this is great. Kudos to Rob LoCascio who in this article lays out the reasons why we are witnessing the last days of the website.
85% of Companies Blame Their Digital Transformation Failures on Internal Factors
While this research is a little old (2011) and the same is smallish (377) it is interesting that people are blaming issues with Digital...
Social Media Algorithms Now Prioritise Posts of Users over Brands and Publishers
So what you going to do?
Mark Zuckerberg has spoken and Facebook (and Snapchat has followed suit) that friends and family will be...
No One's Ever Been Fired For Having a Strong Personal Brand
We all do it, if somebody rings us up, cold calls us, we are going to meet them we check them out on social. So it was of no...
GDPR - We Have a DPO Do You?
As CEO of DLA I decided from the "get go" that we needed to comply with current data protection rules as well as the up and coming GDPR...
Influencer Marketing in a B2B World
Most if not all of the articles I read on Influencer Marketing are Business to Consumer (B2C) related rather than Business to Business...
I Want to be Treated as an Individual, Don't You?
Seth Godin's Book "Permission Marketing" was published in 1999, Gary Vaynerchuk's Book "Jab, Jab, Jab, Right Hook" came out in 2013....
Another year, another 'Young People Quit Facebook' headline
Here we go again. "Young people quit Facebook in droves" comes around nearly as often as 'red wine is good for you' and 'sharks spotted...
Journalists flee Facebook. Sour grapes or smart move?
You can't blame newspapers for speaking out against Facebook's recent algorithm shift. Especially those that put all their digital eggs...
Are You Ready for Social Media in Supply Chain?
Anybody that has known me for the length of my social media journey, will know I used to be a Supply Chain expert. At one point I...
Sales Navigator is growing up. And so is Sales.
So, Sales Navigator is taking a big leap forwards. If you are in sales and have not heard of Sales Navigator, then you must be hiding on...
Are you Ready for Your GDPR Investigation?
On May 25th the European GDPR regulations come into place, at which point investigations will start.
You will be investigated if somebody...
Are you Ready for Your GDPR Investigation?
On May 25th the European GDPR regulations come into place, at which point investigations will start.
You will be investigated if somebody...
How @Facebook @Salesforce @Microsoft @LinkedIn Will be GDPR Compliant
This article explains you and systems requirements to make sure you are GDPR compliant.
If you didn't know GDPR brings together...
2018 Time to Stop The Random Acts of Social and Get a Strategy
Random acts of social can seen in many companies.
Yesterday, we were told a story about how and employee was concerned about the social...
What is the Future of Social Networks? - Just Look at Who Facebook is Copying!
If you hadn't see the company that owns the Chinese official social network "Wechat" overtook the market capitalisation of Facebook.
One...
Are You Getting More Than $9 of Top-line Growth for Every Dollar You Allocate to Marketing ?
Nice article and infographic that itemises 6 questions a CEO needs to ask their CMO. One of which is about the return on investment...
Are You Getting More Than $9 of Top-line Growth for Every Dollar You Allocate to Marketing ?
Nice article and infographic that itemises 6 questions a CEO needs to ask their CMO. One of which is about the return on investment...
If I Spend More on Sales and Marketing Then I'm Better Than You?
Good article that challenges current Gartner thinking which is "the more you spend on Martech" the better it is. I'm sure some of...
I Just Get Enough of Your Boring Content .... Not!
80% of content isn't read.
In an interview with one of the CEB team they said to us "most companies get content marketing. But once...
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