As CEO of DLA I decided from the "get go" that we needed to comply with current data protection rules as well as the up and coming GDPR regulations.

The key thing for us is that our customers and prospects know we will be responsible with their data.  Plus as a Lawyer friend said to me "ignorance isn't a defense in court". 

So while we are a small business and could below the thresholds we have a DPO.  Why?

I want to make sure there is somebody whose job it is to be an expert on Data Protection and GDPR.  Somebody we can turn to in meetings and ask their advice.  (I"ve sat in so many meetings, where there is this "my friend says .." conversation.  We cannot run a business on what you mates say.)

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How GDPR Transforms How we Sell… http://www.social-experts.net/gdpr-transforms-sell/ via @DigitalLeadersA