As the old ways of Marketing fail, people try and find ways to prop them up.  Hence Personas were developed.  Here is a way to...

Social Media has evolved, I've been on facebook 11 years and Twitter 9.  In that time there has been a massive change, for the...

We see so many companies over complicating digital transformation.  It tends to sit the the "shinny new object syndrome".

Companies...

The stories behind Kodak and Uber are a well worn path and so often we go down a route of innovation.  Kodak developed the first...

Every company that employs us to roll out Social Transformation (including Social Selling) you always find those that are, what we call...

I'm no Luddite. Course I'm not. Love technology. Always have. But I can see something deeply concerning in the way that tech is messing...

Interesting article, which is mainly a quote from Lisa Heneghan from KPMG.  Totally agree that when you are talking tech like...

From the outset, social media platforms have offered an invaluable resource for marketers to drive sales online and in-store by reaching...

It's amazing how in 2018 we still talk about advertising and there still seems to be people talking about it as if it's new.

Advertising,...

In this article, the case for the CIO and "technology" to be at the forefront of digital transformation seems to rear its head....

Tim Hughes, my business partner, sent this to me and even though he's on holiday at the moment I could almost hear his laughter as this...

The world of Digital Marketing has changed, while many people thought that digital marketing would define marketing for the next 50...

The frontline staff are already involved in your digital transformation and as business leaders you probably don't know it.  Right...

Another day, another article about CEOs on Social Media.  And while many people, employees agree, the CEOs don't, or they do...

Great article which looks at innovation within companies today.  We all know we should do it, for the future of the company, but as...

If you want to fully understand the impact that social and digital media is having on our lives then read this article.

Yuval Noah Harari...

I was sitting with the CMO & Head of Social today. They work at a global, listed, multi-billion dollar organisation. We were creating...

This article is about the recent Facebook Advertisements, these are not Facebook ads on Facebook but Facebook advertising themselves....

For business to grow today, requires a new type of leadership.

Traditional leadership has been command and control, a "we know best" style...

Good article, there are some great advice in here, like having a strategy, but quoting consultants who advise on digital transformation...

The problem with Digital Marketing today is that there are so many articles peddling old thinking.

We all know that nobody looks at...

This article mentions a few good things, but misses social as a strategic tool.

That said, it does mention that Marketing must get close...

Talk to someone about influencer marketing, chances are you'll hear them mention Instagram in the first sentence. Especially when it...

Sometimes you read something which not only makes you laugh out loud but also makes you think that it's THE PERFECT way of describing an...

There needs to be an ideas culture in every organisation, We never tell people their work is bad because we genuinely believe that their...

Of course not.  But sales people seem to be under invested and not equipped for the job they do today.

If you look at professions...

We generate c. 2.5 quintillion bytes of data a day. I don't even know what a quintillion is, but  I imagine it to be a lot. An awful...

When we started Digital Leadership Associates (DLA) www.social-experts.net two years ago we were given lots of advice as to where and...

I love films and I love a good old-fashioned blockbuster. So the headline of this article grabbed me. A good old-fashioned look at the...