As the old ways of Marketing fail, people try and find ways to prop them up. Hence Personas were developed. Here is a way to take mass...
Social Media has evolved, I've been on facebook 11 years and Twitter 9. In that time there has been a massive change, for the better I...
We see so many companies over complicating digital transformation. It tends to sit the the "shinny new object syndrome". Companies see...
The stories behind Kodak and Uber are a well worn path and so often we go down a route of innovation. Kodak developed the first digital...
Every company that employs us to roll out Social Transformation (including Social Selling) you always find those that are, what we call...
I'm no Luddite. Course I'm not. Love technology. Always have. But I can see something deeply concerning in the way that tech is messing...
Interesting article, which is mainly a quote from Lisa Heneghan from KPMG. Totally agree that when you are talking tech like artificial...
From the outset, social media platforms have offered an invaluable resource for marketers to drive sales online and in-store by reaching...
It's amazing how in 2018 we still talk about advertising and there still seems to be people talking about it as if it's new. Advertising,...
In this article, the case for the CIO and "technology" to be at the forefront of digital transformation seems to rear its head. Must...
Tim Hughes, my business partner, sent this to me and even though he's on holiday at the moment I could almost hear his laughter as this...
The world of Digital Marketing has changed, while many people thought that digital marketing would define marketing for the next 50...
The frontline staff are already involved in your digital transformation and as business leaders you probably don't know it. Right across...
Another day, another article about CEOs on Social Media. And while many people, employees agree, the CEOs don't, or they do something...
Great article which looks at innovation within companies today. We all know we should do it, for the future of the company, but as Brian...
If you want to fully understand the impact that social and digital media is having on our lives then read this article. Yuval Noah Harari...