Sometimes you read something which not only makes you laugh out loud but also makes you think that it's THE PERFECT way of describing an inherently complex problem...
This blog, written by someone at our North American reseller company absolutely nails it with this phrase.
It's well worth a read!
Trying to conceal my incredulity, I said “Imagine that every existing and prospective customer went to that gym over there. Every morning at 6am, everyone with whom you’d like to connect will be there. If I asked my salesperson to take out a gym membership and be there every morning and his answer was “no” because his home gym is working just fine thank you, I’d fire him!
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