Tim Hughes, my business partner, sent this to me and even though he's on holiday at the moment I could almost hear his laughter as this so perfectly articulates how we feel about advertising.
Where once advertising served the vital role of bringing new products to the attention of buyers it simply isn't the case any more and here's why...
If there is one thing that the internet has made it easy for consumers to access without the help of advertising, it is information – and especially information about products.
http://theconversation.com/advertising-is-obsolete-heres-why-its-time-to-end-it-101639
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