The other day I spotted a photo of a Sony Walkman on Facebook.  A friend of mine had found it in a draw.

I never had a walkman, but I...

It's the end of March 2020 and I am sitting at my desk.

My boss asked me to pack up my screen and laptop and head home.

The pandemic was...

Why this blog?

Matt Walsh asked me the question on LinkedIn

curious about your thoughts on team selling... having more than one...

THE STATE OF SALESNot my words, but the words of the platform you read this on.This is from a few months back, but just...

If you missed it yesterday LinkedIn presented it's latest user figures

LinkedIn now has 774 million members - Quarterly report:

Somebody used the term the other day in a meeting "greasing the wheels of commerce" so I wrote it down in my notebook and decided to...

The rise of CLOUD marketplaces.How B2B procurement is shifting towards online channels.The PRINT industry. A billion dollar...

I always chuckle about this old notion about "getting past gatekeepers".

Why do I say old?

Well in the past, you called people up and...

It took over 100 years for 'mail order' to reach 10% of retail sales - but when eCommerce arrived it took just 10 years.

Some on the...

Do you spend your marketing budget on digital advertising?

If you do you'll have seen (pre-covid) the cost of those ads going up, factor...

Today we take it for granted that at the click of the mouse we can talk to, be seen with, and connect to virtually anyone around the...

Most articles written about sales are about pipeline, in this case I wanted to write about sales recruitment and churn .... and can

“The corporate recovery from the COVID-19 crisis will involve permanent changes to many dimensions of an organization: the pace at which...

Its ok to not understand how Strategic Social Media works right now, just don’t be in the same position in January…

We work with...

One of the problems we have at this time of year is that our prospects and customers go on holiday and everything comes to a grinding...

Back in the good old days, I was a master of the call.

I never used the term cold call, as I always gave my process a little more juice...

The majority of sales people, don't work at market leaders.

In many cases being the market leader can work for you, it can work against...

This was a question I was asked yesterday "do my SDRs need to become hybrid?"

Hybrid meaning, should my SDRs use cold calling...

We run a restream every Friday at 14:00 UK and 09:00 US eastern, where we talk about what we have learned that week.  The stories...

A car is a metal box on wheels, we have a perception as to the price of that metal box on wheels depending on the badge on the front.  

If you didn't hear

"Preparations for the opening ceremony of the Tokyo Olympics have been thrown into further turmoil after the show’s...

Simon Kemp has just published his quarterly round-up of the facts and figures for the internet, seach, and social media. 

If you are...

So, the A-Z finished last week.But fear not, the ending was a little different from the otherweeks on the slide deck.I wanted to put it...

I remember being given a prospect list that had a company on it that hadn't existed for ten years.

Each salesperson needs to take...

He just won his second major at The Open on Sunday.2 Majors, 2 debuts, 2 Wins. And he is just 24.The week before the Open,...

It's a common complaint by sales people that the company website isn't good enough.

But really, do buyers use websites that much?

When...

When disruption strikes a business, it is natural for its leaders to try to defend it by focusing on core business activities and...

My day job is working with companies who are needing to 'change & grow'.

Sometimes this includes a review of the operating model in...

It’s no coincidence that pre-Covid people were already turning towards ad-blockers and premium, ad-free platforms. 

Blasting...

Today, the CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social...

Short answer. YES.

If you have woken up to the news that business interactions are happening daily/weekly/monthly/quarterly on social...

The world has accelerated to digital, way back in 2020, I know it seems like a lifetime ago we reluctantly started moving to Zoom and Teams

You have probably read about the changes that have taken place in the world, I've just read an article about how German Banks are...

Every Friday, we run a podcast called the digital download.

The digital download came about because of the pandemic.  I ran an...

Something in all of us.

"DNA, or deoxyribonucleic acid, is the hereditary material in humans and almost all other organisms."

The next...

Thanks for dropping by and reading this blog.

You're here because I'm going to give you some insight yes? 

You know, spend a couple of...

The A-Z of Social Media.The finale. The end of the alphabet.But the beginning of your social journey.If you have followed my content over...

I was recommended “The essentialism - the disciplined pursuit of less” by Mike Garrison in summary it’s a book how to do as little as...

No, I’m not related to that guy out of ‘New Order’ - Bernard Sumner, or Sting (Gordon Sumner)

Well, at least I don’t think I am, but me...

For businesses of the future to remain relevant its vital they look at the leadership skill sets required to operate in today's digitally...

Without a doubt the 5th Industrial revolution is now a rapid work in progress.

It's been a defining time for sure, not only has this virus...

Often when I write about social selling we write about sales people and how they can overachieve their number or the marketer, how they...

This is a term we see so much online "creating value" for clients.

If we unpack that for a second, what does it mean?

"Creating value"

As we sit right now in Q3 of 2021, we have been turned, twisted, adjusted, pushed and pulled around to now what looks like a more...

Traditionally in sales there are very few indicators that salespeople are contributing.

We have all sat in salespeople reviews and they go...

People often think that social selling is all about prospecting but in fact social selling is a methodology that is used throughout the...

People often ask me where we get our ideas for the content we produce here at DLA Ignite.

For many of us it's talking to prospects and...

One of the things we are often tasked to do as salespeople is to get pipeline in target accounts.

I'm not talking Account Based Marketing...

The A-Z of Social Media. Part IVThe penultimate letters.We are almost there folks.Two to go and the hardest section of the run.I hope you...

Yesterday I was lucky enough to visit The Championships, Wimbledon, commonly known simply as Wimbledon. It's the oldest tennis tournament...

Last week we ran a Social Selling & Influence awareness session with a management team.

We covered how it works, what it does, how the...

Articles.The GOLD in amongst other great ways of building trust and giving back to your network and community to stand out from your peers.

Many article are written about sales but they tend to assume either a sales person is selling into one account, or a handful of accounts....

Most companies I speak to think that 'live streaming' is either a gimmick, a great way to continue to talk about themselves, or worse...

I have operated in the multi-channel retail space for sometime and am constantly amazed at the speed of ongoing changes driven in the...

Who needs the 'euro' when we got sterling?

I love watching and taking part in all manner of sporting activities. Without a doubt if you're...

Often my partner sits next to me and she scrolls through her time line on LinkedIn and reads out the posts she notices.  So today's...

There was a recent post and discussion about how to reach your 1st degree connections in fact any of your connects.  I have to admit...

This article by Forbes is interesting and I have extrapolated out the conclusions.

Here is a piece from that article.

The Edelman Trust...

The A-Z of Social Media.Part 3 in this instalment of social media and the requirementsneeded to achieve success and get the best out of...

The Nirvana of any sales organisation is to be invited in by a prospect or customer in to their organisation to offer advice.  Maybe...

People often say that their timeline on LinkedIn is full of rubbish and how do you get a timeline that is actually useful to you.

This is...