People often say that their timeline on LinkedIn is full of rubbish and how do you get a timeline that is actually useful to you.

This is very simple.

You can do this, post by post.

On any post in your timeline, click the three dots on the right hand side and then click unfollow.

Apologies to my business partner Adam Gray, I'm not saying unfollow Adam, I had to pick somebody to demonstrate this.  In fact, I highly recommend Adam as somebody to follow. 

You can do this post by post, if people are boring then unfollow them.  There is also a way where you can do this on mass, read on. 

Or find your connections in your Linkedin profile and you can unfollow as many of your connections as you want.  They won't know you are doing this. 

Again, this is just an example and I love these people in this image. 

Keep unfollowing the boring people and your timeline will change from a load of boring rubbish to quality and value. 

But hold on a minute?

When I usually tell people to do this they then say to me

"but what happens if all my connections stop following me?"

and I say "yes", "you remember when I said stop posting corporate content and start posting content that insights, educates, entertains your audience?"

and they say "yes".

"social media is a democracy, everybody has the right and ability to stop following you, if they want too. So don't be the boring corporate content person. Be the interesting, insightful, educational, entertaining person".

So whose doing this?

In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling?  Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"