Today, the CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind” 

He’s referring to this article 

So why does Richard think that social selling is a must have and you think it’s bunk?

Things move on; fax machines, Walkmans, cassettes, memorising telephone numbers, using a phone book, make mix tapes, call a cinema to get time’s of shows, record a TV onto a VHS tape, watch shows when they a broadcast live, cut things out of a newspaper, send a handwritten letter, look up the spelling of a word in a dictionary, use a telephone booth, carry enough change to make a call, use a travel agent and use a check (cheque). 

Things do move on

In the article that Richard shared, I argue that like when streaming came out it was OK to have a VHS or DVD and not know what streaming is. But slowly and surely streaming took over. I don’t need to explain why.

Now you cannot even give video tapes or DVDs to the charity shop. 

Today it is OK not to know what social selling is …. But in a years time if you don’t know what social selling is this is going to impact, your business, your back balance and your career.

The first movers are already getting the advantage.

If you want to understand what social selling is then contact me or any of the DLA ignite team. They are all able to explain the business impact our social selling methodology (I don’t speak for everybody else in the industry) can make on your business in terms of profit, revenue and competitive advantage.

This is done, not by talking theory, but walking you through business case study after case study. We think letting other businesses speak is so powerful especially when the audience might be cynical or unbelieving. 

Contact me here or one of the DLA Ignite team, you can check out the team as the are Linkedin to our Linkedin company page, which is here.