As we sit right now in Q3 of 2021, we have been turned, twisted, adjusted, pushed and pulled around to now what looks like a more insightful, more inclusive and more collaborative business to business environment.

It is called SOCIAL MEDIA and B2B in this DIGITAL landscape.

Your role, if not already altered slightly or a lot, will have seen you ask questions of yourself, your colleagues and your leadership team.

How do I sell in a remote world?

How do I reach out to customers and prospect who are too busy to take my call or email?

How can I get myself in front of the right people at the buying table?

Why is my pipeline looking empty and how am I losing those deals?

How do I take part in the social and digital selling we hear a lot about?

SOCIAL SELLING & BUSINESS TRANSFORMATION

Every week that goes by is a week lost and a week behind your competition who are listening, learning and looking at the B2B digital options that are available to them and there teams, which will seperate them from the pack and dominate their sector and industry.

Every week that goes by is a week without another opportunity and another chance to prospect and have conversations with NEW logos and build your community around those that entertain you and you like listening to, those that you can add some value to and those that you can share your insights and industry knowledge with.

THOSE people are looking for you.

BUYERS, PROSPECTS, OPERATIONS, FINANCE, C-SUITE.

All of the above all making shortlists, they are engaging digital first on here and finding out about you, your colleagues, your knowledge and your personality.

The question is.... how do you look to them? Does your social presence give off the impression that you and your team are the ones they want to partner with?

Or do they switch your profile off and move onto your competitions profiles for that chat?

Wait... you thought you just had to have any picture up and a contact number and some collateral from the business that says what you do and where they can find you.

WRONG.. That is the Yellow Pages, last seen in an advert in the 1990's.

PROFILE

Your Social Presence and your Profile will define how you look and how well you will do on here and any other channel you want to pursue in the digital B2B landscape.

If you profile is not locked and loaded with all the information available to you, to allow you to max out every inch of character and word and information that tells us about you, who you are, how you got to where you are to this point, and how you can be someone we can trust, then you have to STOP and make sure that you make it so.

Because without this, your time on social media will be wasted time and when your boss finally decides and asks what have you been doing on social media, he will know and think that he was right and you have been 'playing on social'.

GET THE ABOVE RIGHT AND THEN YOU CAN SAY THAT YOU ARE PROSPECTING ON A DIGITAL FIRST PLATFORM WHERE MY PROSPECTS, BUYERS, CLIENTS ALL HANG OUT AND I CAN CONVERSATE ON HERE WITH THEM, ANYTIME, ANYWHERE, NO CALLS, NO EMAILS.

This platform has given you the opportunity finally understand what it means to win business and build trust with people, clients, partners and prospects that you were never able to get near before.

Do this right, then we move onto becoming the trusted advisor.

BLOGS/ARTICLES

These are the GOLD that you must create to become that person that people will lean into you as they understand what you do and what problem you and your company can solve.

You keep giving this to them daily, in a mix of short form and long tail search articles, so when they type into Google, 'Cloud MPS partner' then YOU will rise to the top.... 'Cyber Security for Print', again, you are found, then if you are continuously blogging and writing articles about this and other knowledge share challenges and customers needs, they will find you and they will approach you....

DIGITAL FIRST.

All of your articles and blogs stay on your profile for life and backlink to Google or Bing.

No paid ads, no SEO ads or no marketing campaign keyword search for the website.

Buyers, Prospects, Clients and people that you want to know in the business world are here.

They are not on there desk waiting for you to phone or email. They are doing there homework on you, your competition and making a decision across the team of 10+ buying team and finding the best partner and people to move on with a commercial discussion...

DIGITAL FIRST.

So, if you were wondering how you get your prospects and buyers and clients to find you and want to get to know more about you... the above should be the start line.

Trust, Influence, Engagement and Strategy all play a part.

We can coach you towards this journey.

We can get you and the team digital ready.

You can have all the conversations you want. Online and with a Purpose.

B2B and SOCIAL MEDIA has changed. Learning should be continuous.

So what are you waiting for.

Have a great Friday and weekend.

Kev