Research shows that email will continue fading in B2B marketing strategies
In this pro-email marketing article they say
Teams looking to lean into hyperpersonalization to produce more engaging content will need a...
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When your sales team are at a conference or event are they shopkeepers or networkers?
The other week I was the main speaker at a conference in London. I was first on and first on after lunch.
When I wasn't speaking I thought...
10 Leadership books to keep you mentally sharp this quarter
The book How Big Things get done – The surprising factors behind every success project, from home renovations to space exploration” by
CEOs not using social media are missing out on the chance to speak directly to key stakeholders
In a recent report by HR Advisors, the report here, they said
“CEOs not using social media are missing out on the chance to speak directly...
CEOs without verified and optimized digital profiles are reputationally vulnerable
In a recent report by HR Advisors, the report here, they said
CEOs without verified and optimized digital profiles are reputationally...
Half of Fortune 100 CEOs are on social media - What surprises me is that 30% of CEOs aren't on social at all
In a recent post by Cameron Brain of Everyone Social, he points out the following
"It doesn't surprise me that more than half of Fortune...
84% of deals are won by the first vendor that a buyer contacts
In this 6sense's 2023 B2B Buyer Report. It's a must-read for B2B marketers.One of the key insights from the report is84% of deals are won...
Do you know how much you are wasting on sales tech every month?
John Wanamaker (1838-1922) once said this about advertising, I wonder how true it is about salestech today.
In fact I know...
If I create a really great brochure and send it out to a lot of people, they will come and buy from me .... really?
We see this still on social media, people sharing brochures and clearly they live in this fantasy land where they think
“If I create...
EVERYONE is now on social — your customers, prospects, partners, employees, future hires, etc. Everyone, so why isn't your sales people?
In a recent email from Cameron Brain of everyone social he said
"Everyone is on social.
A few weeks ago, LinkedIn announced that it passed...
What did we learn from the advertising at this years superbowl and what does this mean for your business going forward?
This year at the superbowl brands paid millions for adverts and once again something played out like it does every year. In fact with...
Casinos never arrest the first person they catch using a new cheating system - what that means for your use of that illegal Linkedin app
I was recording a podcast with Jonathan Green today.
The podcast was about the importance to still be human in an AI world.
He told me...
Have we resolved the issue of burn out in SDRs?
The other day I spotted a post about the issue of burnout in SDRs.
It would seem that in the legacy sales world, this is a major issue.
53% of sellers are not keeping pace with buyer attitudes, slowing deal cycles and lowering seller productivity
In some recent research from SBI they said
"Research has found that 53% of sellers are not keeping pace with buyer attitudes,...
I have a new account list and cannot get any of my new prospects to talk to me
It's the start of a new financial year for many people.
I got a call from a friend of mine who has spent that last few weeks trying to get...
Last year you changed the logo, updated your messaging and website & still you have no pipeline - what are you going to do differently in 2024?
I was talking to a business at the end of 2023 and they told me they had
- Updated the messaging
- Changed the website
- Created new cold calling...
Last year you trained everybody on Meddic or Challenger, now what?
I've seen a number of people post on LinkedIn that they have trained their sales teams in a sales methodology.
This is great, sales is a...
All of our salespeople have to get an SSI of 70 ... really?
All of our salespeople have to get an SSI of 70 ... and how's that working out?
I was talking to a sales leader last week and they...
Don't get suckered by bad advice on LinkedIn
One of the interesting things about social media is that the barrier to entry to being an “expert” isn't very high, in fact it's zero
How to secure a fast start to 2024
While you will have undertaken some business planning and budgeting in the last few months of last year, as we come out of the first...
Why do people talk about the number of people on LinkedIn and not the number of brands? - Because follow people, not brands
In a recent email from Cameron Brain of Everyone social he pointed out the following
"LinkedIn officially amassed 1 billion registered...
Why you don't need personalization you need relevance
The other day there was an article on LinkedIn that talked about using ChatGPT to personalise a spam message
Now we can argue that...
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