2/29/2024 1:59:47 PM Research shows that email will continue fading in B2B marketing strategies By Tim Hughes In this pro-email marketing article they say "Email will continue fading in B2B marketing strategies Teams looking to lean into...
2/29/2024 9:31:22 AM When your sales team are at a conference or event are they shopkeepers or networkers? By Tim Hughes The other week I was the main speaker at a conference in London. I was first on and first on after lunch. When I wasn't speaking I...
2/28/2024 9:11:15 AM 10 Leadership books to keep you mentally sharp this quarter By Tim Hughes The book How Big Things get done – The surprising factors behind every success project, from home renovations to space exploration” by...
2/26/2024 9:15:29 AM CEOs not using social media are missing out on the chance to speak directly to key stakeholders By Tim Hughes In a recent report by HR Advisors, the report here, they said “CEOs not using social media are missing out on the chance to speak...
2/23/2024 11:03:11 AM CEOs without verified and optimized digital profiles are reputationally vulnerable By Tim Hughes In a recent report by HR Advisors, the report here, they said CEOs without verified and optimized digital profiles are reputationally...
2/23/2024 10:28:48 AM Half of Fortune 100 CEOs are on social media - What surprises me is that 30% of CEOs aren't on social at all By Tim Hughes In a recent post by Cameron Brain of Everyone Social, he points out the following "It doesn't surprise me that more than half of Fortune...
2/22/2024 9:21:39 AM 84% of deals are won by the first vendor that a buyer contacts By Tim Hughes In this 6sense's 2023 B2B Buyer Report. It's a must-read for B2B marketers.One of the key insights from the report is84% of deals are won...
2/21/2024 8:27:32 AM Do you know how much you are wasting on sales tech every month? By Tim Hughes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker (1838-1922) once said this...
2/16/2024 8:24:32 AM If I create a really great brochure and send it out to a lot of people, they will come and buy from me .... really? By Tim Hughes We see this still on social media, people sharing brochures and clearly they live in this fantasy land where they think “If I create a...
2/15/2024 5:00:33 PM EVERYONE is now on social — your customers, prospects, partners, employees, future hires, etc. Everyone, so why isn't your sales people? By Tim Hughes In a recent email from Cameron Brain of everyone social he said "Everyone is on social. A few weeks ago, LinkedIn announced that it...
2/15/2024 8:42:33 AM What did we learn from the advertising at this years superbowl and what does this mean for your business going forward? By Tim Hughes This year at the superbowl brands paid millions for adverts and once again something played out like it does every year. In fact with...
2/14/2024 9:39:39 AM Casinos never arrest the first person they catch using a new cheating system - what that means for your use of that illegal Linkedin app By Tim Hughes I was recording a podcast with Jonathan Green today. The podcast was about the importance to still be human in an AI world. He told me...
2/13/2024 9:04:00 AM Have we resolved the issue of burn out in SDRs? By Tim Hughes The other day I spotted a post about the issue of burnout in SDRs. It would seem that in the legacy sales world, this is a major issue. ...
2/9/2024 11:21:10 AM 53% of sellers are not keeping pace with buyer attitudes, slowing deal cycles and lowering seller productivity By Tim Hughes In some recent research from SBI they said "Research has found that 53% of sellers are not keeping pace with buyer attitudes, slowing...
2/9/2024 8:44:05 AM I have a new account list and cannot get any of my new prospects to talk to me By Tim Hughes It's the start of a new financial year for many people. I got a call from a friend of mine who has spent that last few weeks trying to...
2/8/2024 10:40:28 AM Last year you changed the logo, updated your messaging and website & still you have no pipeline - what are you going to do differently in 2024? By Tim Hughes I was talking to a business at the end of 2023 and they told me they had Updated the messagingChanged the websiteCreated new cold calling...