The book How Big Things get done – The surprising factors behind every success project, from home renovations to space exploration” by Bent Flyvbjerg and Dan Gardner is a book about, as it says in the title, big projects.

We’ve all seen big infrastructure projects like a new railway line, Olympic stadium or even home renovations.  We have all seen them, they are estimated to cost X and they end up costing 2X, 5X or even 10X.  So why is this?

The book is based on extensive research and data and explains why these projects fail and over run and what you can do to (try) and make sure the project you are involved in, don’t go over budget. Bent is clearly a very direct guy and in the book he gives it you straight, wish I find refreshing. 

"The Go to Market Handbook for B2B SaaS Leaders" is an indispensable guide that delivers strategic insights and actionable advice for leaders navigating the complex world of Business-to-Business Software as a Service (B2B SaaS). Authored by Richard Blundell, Paul Watson, and Chris Tottman, this comprehensive handbook offers a treasure trove of practical wisdom gleaned from the authors' extensive experience in the industry. The book systematically walks through the crucial aspects of developing, launching, and scaling a successful B2B SaaS product. From understanding customer needs to crafting a compelling value proposition, the authors provide a roadmap that is both insightful and accessible. What truly sets this book apart is its blend of theoretical frameworks and real-world examples, making it an invaluable resource for both seasoned executives and newcomers aiming to navigate the intricacies of the B2B SaaS landscape.

Blundell, Watson, and Tottman have delivered an exceptional playbook that demystifies the complexities of B2B SaaS business models in "The Go to Market Handbook." The book's structured approach, (there are 10 workbooks to work through) coupled with its emphasis on practical applications, makes it an essential read for anyone involved in the SaaS industry. Whether it's tackling pricing strategies, optimizing sales channels, or fostering customer success, the authors offer a wealth of insights and actionable strategies that can be immediately implemented. This handbook stands out for its clarity, depth, and relevance, ensuring it becomes an indispensable companion for B2B SaaS leaders seeking to gain a competitive edge and drive sustainable growth in today's dynamic marketplace.

If you have an idea and you are going to create a business OR even if you have a start-up and you are building a business, this is a book you should read. Rob Fitzpatrick and the book "The mom test" is a must read.  If you think about, if you ask your mom about your new business, she is going to tell you what a great idea. The same with many people you ask, they won't want to offend you. The book will walk you through how you can test an idea or a business in a way that will gain you valuable feedback. It may even save you time and money chasing an idea that will never work, or stop you building facilities that might not be needed. 

In her new book, "Collaboration is the New Competition," Priscilla McKinney, the CEO and Mumma Bird at Little Bird Marketing, takes readers on a journey into the evolving landscape of work and the vital role of collaboration. This book is not your typical business read; it's a fresh perspective on the dynamics of work and cooperation.

McKinney, with her distinctive LinkedIn bio that humorously professes her need for neither caffeine nor formality, presents a unique take on the subject. She delves into the concept of the "Kumbaya effect," exploring how collaboration is not about singing around a campfire but about reimagining how we work together. McKinney's insights challenge the traditional notion that competition drives progress, arguing that in the future, collaboration will be the key to success.

One of the standout features of the book is the way McKinney distinguishes collaboration from networking. She dissects these two concepts, making it clear that collaboration involves a deeper, more meaningful connection that goes beyond the exchange of business cards and LinkedIn connections.

In the latter part of the book, McKinney introduces her "casting anchors for collaboration." These are practical guidelines that help readers cultivate a collaborative mindset. They include intriguing concepts like "Itchy backs" and "Be the Zebra" (emphasizing individuality within a collective effort). McKinney's approach to collaboration is not just about improving teamwork; it's about transforming how we think and work together in an interconnected world.

"Collaboration is the New Competition" is more than just a book; it's an exploration of the evolving nature of work, one that encourages readers to embrace collaboration and adapt to a changing landscape. McKinney's conversational style and real-world examples make her concepts accessible to both seasoned professionals and newcomers to the business world.

Overall, Priscilla McKinney's book offers an insightful and entertaining perspective on the future of work and the importance of collaboration in this new era. It challenges conventional wisdom and provides valuable takeaways for those looking to stay ahead in an increasingly interconnected world. So, don't let the title fool you – this book is not about competition but about the exciting opportunities that collaboration brings to the table.
 

"Assemblage – The Art and Science of Brand Transformation" by Dr. Emmanuel Probst intricately explores the concept of 'assemblage' and its profound implications in the realm of branding. Through a meticulous examination, Probst delves into the intricacies of this methodology, shedding light on its multifaceted nature and the challenges it presents. The book adeptly navigates the complex terrain of assemblage, defining it not only as a combination of art and science but also as a strategic framework that demands a nuanced understanding of various elements converging to shape a brand's identity.

One of the book's strengths lies in elucidating the elusive nature of assemblage, highlighting why its execution poses considerable difficulties. Dr. Probst dissects the enigmatic 'infinite scroll' that characterizes modern consumer experiences, unraveling its impact on brand construction and transformation. Furthermore, the author eloquently unpacks the three-dimensional approach intrinsic to the assemblage method, providing a comprehensive roadmap for brands seeking to navigate the evolving landscape effectively. This framework proves instrumental in elucidating how contemporary brands can adapt, evolve, and resonate authentically with their audiences in an ever-changing market.

By addressing the intricate relationship between perception and truth, Dr. Probst ventures into the realm of brand perception and creation. The book explores strategies through which brands can craft and manipulate customer perception effectively, demonstrating the significance of this process in shaping consumer behavior. Additionally, the discussion on the allure of 'anti-heroes,' 'villains,' and 'saviors' within the context of branding unveils the psychological underpinnings behind society's fascination with these archetypes, offering valuable insights for brand strategists. Overall, "Assemblage" serves as a compelling guide for brands aiming not just to establish a presence but to etch a lasting narrative in the hearts and minds of their audience, positioning themselves as rituals rather than mundane routines.

Discovering Luan Wise's new book, "Planning for Success – A Practical Guide to Setting and Achieving Your Social Media Marketing Goals," has been a game-changer for our marketing team. Wise effortlessly demystifies the complexities of social media marketing, providing invaluable insights and a roadmap that any small business can follow. The data-backed advice resonated deeply with our approach to marketing strategy.

What sets this book apart is its focus on tangible results. Wise skillfully navigates the landscape, outlining what companies can realistically expect from incorporating social media into their marketing mix. From day one essentials to the five fundamental steps encompassing goals, audience, competition, content calendar, and measurement, each chapter is a goldmine of actionable wisdom. Whether you're a seasoned marketer or just stepping into the social media arena, Luan Wise's book is a must-read that not only inspires but also empowers you to harness the true potential of social media for your business.

Karen Eber's latest book, "The Perfect Story," is a game-changer for leaders and storytellers alike. As a seasoned C-suite leadership development and culture advisor, Karen brings a wealth of experience to the table, and it reflects in the insightful narratives woven throughout the book. Drawing on her extensive expertise, Karen seamlessly guides readers through the art of storytelling, demonstrating its profound impact on leadership and daily life.

In the book Karen not only shares captivating stories but also delves into the essence of what makes storytelling so compelling. Her TED Talk, "How your brain responds to stories -- and why they're crucial for leaders," serves as a testament to her expertise and sets the stage for the profound insights found in "The Perfect Story." Karen's ability to break down the elements of a story empowers readers to elevate their narrative skills in the realms of work, leadership, and beyond. With this book, Karen Eber cements herself not only as an authority in leadership development but also as a master storyteller, leaving readers inspired and equipped to craft their perfect stories in the tapestry of their lives.

In "50 Challenges for 50 Years," Jonathan Sharp embarks on a poignant journey of self-discovery intertwined with a profound mission to contribute to cancer research. Turning fifty marks a significant milestone for Jonathan, prompting him to seek something beyond the ordinary, a quest that resonates with readers on a deeply personal level. The book unfolds as a testament to the resilience of the human spirit in the face of adversity, encapsulating the universal impact of cancer within the framework of personal triumphs and communal support.

Through his diary entries and reflections, Sharp offers readers an intimate glimpse into his transformative experiences, ranging from traversing the South Downs to braving a chili-eating contest. Each challenge undertaken becomes a metaphorical battleground where courage and determination collide with vulnerability and introspection. What sets this narrative apart is not only its altruistic purpose, with profits directed towards cancer research, but also its ability to inspire readers to confront their own fears and limitations, urging them to embrace life with renewed fervor and purpose. "50 Challenges for 50 Years" is not merely a chronicle of one man's adventures; it is a testament to the resilience of the human spirit and the power of community in the face of adversity.

Profits from this book are donated to cancer research. 

David Nour's "Relationship Economics – Transform Your Most Valuable Business Contacts into Personal and Professional Success" delves into the indispensable role of relationships and networks in contemporary business landscapes. As the progenitor of the term "Relationship Economics®," Nour brings forth a wealth of experience as a keynote speaker, Gen AI start-up founder, and executive advisor, among other roles. The third edition of this seminal work not only underscores the enduring significance of fostering connections but also provides fresh insights into navigating the evolving dynamics of modern business.

Nour's book is a testament to the enduring relevance of interpersonal connections in an era marked by technological advancements and digitalization. By exploring concepts like social capital and reciprocity, Nour elucidates why relationships remain the cornerstone of successful ventures. Through illuminating discussions on the six phases of strategic relationships, readers gain actionable strategies for cultivating and leveraging professional networks effectively. Moreover, Nour offers thought-provoking reflections on the intersection of artificial intelligence and human connections, signaling a promising future where technology enhances rather than replaces the intricacies of interpersonal relationships. In summary, "Relationship Economics" is an indispensable guide for entrepreneurs, executives, and professionals seeking to harness the power of relationships for sustained personal and professional growth.

Ruth Gotian's "The Success Factor: Developing the Mindset and Skill Set for Peak Business Performance" is a masterclass in achieving professional excellence. Gotian, drawing upon her extensive experience in organizational development and leadership, provides readers with a comprehensive roadmap for attaining peak performance in the competitive landscape of business. Through a blend of research-backed insights, practical strategies, and inspiring anecdotes from industry leaders, Gotian emphasizes the critical interplay between mindset and skill set, guiding readers towards a holistic approach to success. Whether it's cultivating resilience, fostering effective communication, or harnessing the power of goal setting, "The Success Factor" offers invaluable wisdom that is both empowering and actionable.

This book stands out as an indispensable resource for anyone striving to excel in their professional endeavors. Gotian's writing is not only informative but also engaging, making complex concepts accessible to readers at every stage of their career journey. Whether you're a seasoned executive looking to refine your leadership style or a recent graduate navigating the early stages of your career, "The Success Factor" offers practical guidance and inspirational insights that will propel you towards your goals. With its blend of timeless principles and cutting-edge strategies, this book is a must-read for anyone committed to unlocking their full potential in the world of business.

Damian Andrews' book, "Get the Cheese: Let the Other Mouse Go First! Demotivational Motivation for Life and Business," is a thought-provoking and witty exploration of success in life and business.

Drawing from the timeless wisdom encapsulated in the adage, "The early bird may get the worm, but the second mouse gets the cheese," Andrews goes beyond the conventional notions of patience and learning from those who came before us.

He delves deep into the essence of this aphorism, emphasizing the importance of understanding what truly matters to people. Through humorous anecdotes and clever insights, Andrews offers a de-motivational perspective that challenges the conventional wisdom of relentless ambition and encourages readers to reevaluate their goals and motivations.

This book is a refreshing take on success, reminding us that sometimes, it's not about being the first, but about grasping what others truly value. "Get the Cheese" is a must-read for anyone seeking a unique and insightful approach to life and business.

I picked up a copy of Neil Davis's book "Aurora Watcher′s Handbook" while at Bettles In Alaska. It's a simple guide that gradually gets more scientific, so you can decide how much science you want. Neil has also written in in a "storytelling" fashion, so if you want a guide you can walk through this is for you, if you want a textbook, maybe this isn't for you. I really enjoyed it and would recommend it. 

I wrote the first edition of "social selling - techniques to influence buyers and changemakers - 1st edition" (the one with the white cover) back in 2015 and it was published in 2016. It was the first book on social selling to be published. With so many changes that have taken place in social media over time, when Kogan Page, my publisher, approached me and asked for a second edition (the one with the yellow cover), I agreed.

This second edition, has been totally updated from 187 pages to 306. I explain how the world of business has changed with digital and how that impacts the modern buyer and it's a business imperative that we change our sales and marketing.

Many people often think that social selling is some sort of future state. It's not, it's the here and now. DLA Ignite, my company, for example, has clients doing $multi-million deals using social media. If your not doing $multi-million deals on social, your competition are and you are losing market share and revenue.

With this book, I contacted people I knew that were using social media to drive revenue and got them to tell their story. Chris Fleming the CEO of Cyberhawk, shares how he transformed his business to social and digital 3 years ago. Putting that another way, if you haven't transformed to a social selling methodology by now, you are 3 years behind the market.

In my second book, "Smarketing - How to achieve competitive advantage through blended sales and marketing" published through Kogan Page, we looked at the age old problem of marketing and sales working together.  At the time there was a lot of conversations on social media about how on earth do we get sales and marketing to be one team?

The book, takes a case study, which we cannot mention, it works through the strategy, how to implement a program to implement sales and marketing, the political risks and measures and governance. The book finishes with a look into the future of sales and marketing.

I would admit that if we wrote the book today, we would probably call it Rev-ops (revenue operations).

Please note that some reviews (but not all) I had Chat GPT to help me.