There are a number of best practices for employee advocacy and the first thing is, you don't need to buy any tech for this. The tech is...
One of the things I don't understand is the lack of investment people are willing to make in their companies staff. We hear all the time...
I was at a Sales and Marketing conference this week and it struck me that here we have a bunch of people that are moving the same old,...
When Adam, Hugo and I wrote "Smarketing - How to achieve competitive advantage through blended sales and marketing" we pointed out that...
Great article by Keenan. One of the things we learn as we get older is that not everybody likes us, we cannot get on with everybody....
That's what you have on your Linkedin Headline Summary, and arguably it is the most important 120 characters you have on the internet. ...
I often cite Matt Meckes, CTO of Cohaesus, when musing on this subject. I loosely paraphrase his view on life, you will know when an...
Great article that positions many of the change management issues that you need to look at as part of your digital transformation....
There is no doubt that social media is here to stay and the benefits of appropriate positive, consistent use have been lauded in recent...
This article picks this up nicely, which is the ability to communicate. What do I mean by that? - The ability to listen, the ability to...
If your sales team is still in the business of cold calling, then the article recently posted in Martech Advisor might be up your street....
I used to work for an American corporation in terms of our sales forecast, it was very simple. Being Nasdaq quoted, we had to be accurate...
So often we see a talent strategy that involves posting on job boards, adverts on LinkedIn or other sites, jobs being posted on Twitter...
A friend of mine came to me and asked me advice on his job situation. If jobs were advertised there would hundreds if not thousands of...
The mistake that people always make with employee advocacy initiatives is thinking about this from the company's prospective and thinking...
Stop it now, please don't "reach out" to me when you can "call" instead, I'm not bereaved. This is a simple example of a hackneyed use of...