There is no doubt that social media is here to stay and the benefits of appropriate positive, consistent use have been lauded in recent years.  We have seen growth in revenue of organisations that have embraced the positive use of social selling.

But where do you start?  There are so many platforms. Do you leave it to the millennials to manage internally, they're on SnapChat, perhaps outsource it to your marketing agency to take over your content?   

Even worse, let a third party manage your Linkedin profile to connect with people you don't know. 

I started in the world of sales well before the advent of social media, but over the last few years, I have embraced and learned with people from my Social Networks.  Over that time, I have followed, unfollowed, shared, liked, been muted, blocked and poked.  It's great, it helps define your voice. 

There's no right way, we are all learning.  My advice  (you can read the article in Forbes too), but based on the experience gained with Digital Leadership Associates, is that it is never too late to start.  

We are humble about the expertise we have gained in modern selling, but we know we don't have all the answers, however, we believe we can help put your organisation on a trajectory for social selling growth.