When I worked in corporate, we had 7 salespeople that always made 200%, the rest of the salespeople often scrapped 60%. When we looked...
It was interesting that Scott Brinker and Frans Riemersma published their Martech 2024 report*, not long after the announcement of...
A marketer friend of mine said that she would try a social media to publicise her latest event, she put out posts and got the employees...
Looking out over LinkedIn I do wonder sometimes about the effort put into social media and the actual return in $ they get back. It does...
It's a question we often get asked. How to generate pipeline from your partners and channel? You have to empower your partners with the...
Spotted a post the other day which was about one of the sales leaders team that was making quota. The reason why she was making quota,...
In a recent report by HR Advisors, the report here, they said “The best-in-class CEOs on social are not simply watching conversations...
In his book "Tipping Point", Malcolm Gladwell, tells the story of the 1773 Boston Tea Party. It was this that was the tipping point for...
In some recent Hootsuite research they found that 1 in 3 consumers would rather not see brand content on social media at all. But there’s...
I see a lot of people posting now on social media, which is great, the message that your buyer, customers, employees, future employees,...
The world of SaaS and cloud has heralded a number of changes from the legacy methods of the past. One change is that the sales team must...
In this recent Linkedin article by Kerry Cunningham, article here. He says, “Buyers decide when they will engage with sellers, and it is...
Today is the day, 8 years ago that I published the blog How to use Twitter to get 10 C-Level Appointments Per Week — A Case Study It was...
Following Kerry Cunningham's recent Linkedin post, here. The Point of First Contact (POFC) between buyers and sellers is now 70% of the...
“Becoming a coach – The essential ICF guide” by Jonathan Passmore and Tracy Sinclair is a book that outlines what it takes to be...
Based on this LinkedIn benchmark, we have found that "Posts published on personal Linkedin profiles receive up to 561% more interaction...