We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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This article by Futurism.com outlines many of the issues that AI startups are hitting.
"Less than a year into the AI boom and startups are...
I recently spotted a comment on Linkedin that went
"When done well, I think social selling is one of the strongest forms of organic...
We spoke to a CEO this week and this is what she said to us
"We have a great sales team but they've got nobody to talk to as nobody will...
Last Saturday, I was at Twickenham Stadium in London to see the electronic band Depeche Mode, play.
It was during one of the songs that I...
I found this great article and while it tends to be focused on business to consumer (B2C) / direct to customer (DTC) there are some great...
How does your brand, your products and services get found by prospects and customers?
Every brand wants their products to be evangelized via
One of our recent trainees at a customer, that is, we trained him in our social selling methodology, decided to move jobs.
He went...
This blog is based on the data reports created by Simon Kemp, in the July 2023 global snapshot, which you can find in the report here....
I've spent my career in sales and in that time I was always told to get to know my prospects and clients.
If we put social media to one...
It is difficult for CEOs today, we are being challenged by the world of digital, but have our legacy processes in place. Systems we...
In this recent report from Gartner, and this article from "Martech Guru"Scott Brinker, they point out that 75% of CMOs are under...
Here at DLA Ignite, we've been in business for 7 years, which does mean that we have many a happy customer. We also have people...
I see a lot of the "cold calling" sales gurus have moved on, they have given up flogging the dead horse of cold calling as we all know it...
This blog is based on the data reports created by Simon Kemp, in the July 2023 global snapshot, which you can find in the report here....
We talk to a lot of start-ups who are looking to scale and scale fast.
In most cases they have got some seed funding and this is about...
In this article by Gartner, they state ...
By 2026, 50% of B2B buyers will interact with a digital human in a buying cycle.
"The salesforce...
In this article by SBI, they talk about "wait and see" being the wrong answer to any strategy.
"Truth be told, there is no...
I was talking to friend who recently took a stand at an event / conference.
Must admit I was pretty amazed that people are still...
Here's a true story ....
The whole of sales and marketing were at an event for a week in London, they had a stand and the expenses...
I had an exchange with Chris Toyne on Linkedin that went like this.
Chris responded to me...
"leaders don't equate missing quota to losing...
In the world of business to business (B2B) and in many cases in the world of Business to Consumer (B2C) the world is built on conversations.
This is a common objection we get about social selling.
"we cannot use social selling as there is no way we can transact the sales all...
I do think it's funny when I hear people say that they are
"We are one of industries best kept secrets?"
Because why?
In the old days...
In this article by Linkedin, they quote
"Data from Gong shows that over the last few years, deals are taking longer and longer to...
We live in a digital first world, you know that, as soon as you want to buy something you pick up your phone and start searching....
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