"I'm not going to the winter Olympics"
Sport was never a "thing" in our house
Neither of my parents followed it, which is a strange paradox considering my father’s career
As a...
Contributors
-
Co Founder -
-
Consultant -
Associate Director -
Co Founder and CEO -
Branding & Digital Influence Coach -
About
We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
Contact
Statistics
| Posts: | 4184 | |
| Reposts: | 0 |
Digital Leadership Associates Archive
- February 2026 (18)
- January 2026 (32)
- December 2025 (28)
- November 2025 (29)
- October 2025 (30)
- September 2025 (25)
- August 2025 (31)
- July 2025 (30)
- June 2025 (27)
- May 2025 (25)
- April 2025 (26)
- March 2025 (26)
- February 2025 (27)
- January 2025 (29)
- December 2024 (28)
- November 2024 (27)
- October 2024 (27)
- September 2024 (30)
- August 2024 (26)
- July 2024 (24)
- June 2024 (21)
- May 2024 (22)
- April 2024 (21)
- March 2024 (22)
- February 2024 (22)
- January 2024 (23)
- December 2023 (20)
- November 2023 (22)
- October 2023 (23)
- September 2023 (23)
- August 2023 (25)
- July 2023 (26)
- June 2023 (25)
- May 2023 (27)
- April 2023 (25)
- March 2023 (56)
- February 2023 (49)
- January 2023 (38)
- December 2022 (27)
- November 2022 (32)
- October 2022 (36)
- September 2022 (33)
- August 2022 (42)
- July 2022 (50)
- June 2022 (44)
- May 2022 (48)
- April 2022 (43)
- March 2022 (55)
- February 2022 (43)
- January 2022 (47)
- December 2021 (56)
- November 2021 (48)
- October 2021 (52)
- September 2021 (57)
- August 2021 (52)
- July 2021 (62)
- June 2021 (59)
- May 2021 (57)
- April 2021 (64)
- March 2021 (60)
- February 2021 (50)
- January 2021 (67)
- December 2020 (57)
- November 2020 (62)
- October 2020 (56)
- September 2020 (63)
- August 2020 (62)
- July 2020 (60)
- June 2020 (63)
- May 2020 (66)
- April 2020 (60)
- March 2020 (56)
- February 2020 (54)
- January 2020 (75)
- December 2019 (59)
- November 2019 (53)
- October 2019 (55)
- September 2019 (49)
- August 2019 (59)
- July 2019 (84)
- June 2019 (66)
- May 2019 (105)
- April 2019 (71)
- March 2019 (39)
- February 2019 (30)
- January 2019 (31)
- December 2018 (22)
- November 2018 (25)
- October 2018 (34)
- September 2018 (32)
- August 2018 (29)
- July 2018 (47)
- June 2018 (33)
- May 2018 (38)
- April 2018 (33)
- March 2018 (33)
- February 2018 (27)
- January 2018 (33)
- December 2017 (41)
- November 2017 (45)
- October 2017 (8)
- September 2017 (12)
- August 2017 (38)
The invisible vendor: Why gated content is a death sentence in the age of AI
For decades, the B2B marketing playbook has been built on a simple, transactional logic: I give you value, you give me your email address
Why I told my employer to give a client their money back
Early in my time at Oracle, I was handed an account review that felt "off" from the jump
On paper, the client was an anomaly; they didn’t...
The 95% failure rate: Why are we still making excuses for legacy sales methods?
In our latest Digital Download podcast, which airs every Friday at 14:00 UK time, we invited Bertrand to the whiteboard to map out the...
The invisible architect: Reimagining B2B marketing’s core models
A New Take on the Insights of Kerry Cunningham
My thoughts on Kerry"s recent article “The Mental Models B2B Marketing Doesn’t Know It’s...
The sales AI "Plug and Play" delusion: Why your AI strategy is costing you revenue
In the current sales and marketing landscape, the prevailing strategy for AI seems to be: Turn it on and hope for the best
Experts are...
The Anatomy of Influence: Why My 3rd Book is Sitting on Desks Worldwide
They say you don't write books for yourself; you write them for the person who needs the solution
Seeing another copy of my 3rd book on a...
The SaaS Wipeout: Why $400B Vanished and What’s Next
This has been a bloodbath for enterprise software, but if we’re being honest, we all saw the freight train coming. We just didn't expect...
The Future of Sales: Reflections on Becoming the Thinkers360 Sales Ambassador
Truly honored to be recognized as a Thinkers360 Ambassador for Sales!
In an era where B2B sales is evolving faster than ever, being part...
Echoes of year zero: A journey through Phnom Penh’s haunting history
For those of us who grew up with the shadow of the Vietnam and Cambodian wars looming in the background, the 1984 release of The Killing...
A Handshake for a Lifetime
It’s funny how the most enduring bonds often start with a bit of irony
On her very last day of school, my mother found herself walking...
The SaaS extinction event: Why your margin is my Social Selling opportunity
Jeff Bezos famously said, “Your margin is my opportunity.”
In the world of retail, that meant Amazon could undercut competitors by being...
Flipping the script: Why I invite Procurement to the party early
I’ve been diving into The Framemaking Sale by Brent Adamson and Karl Schmidt, the minds behind The Challenger Sale
There’s a specific...
The SaaS extinction event: Why your subscription is about to die
The boardrooms of the world’s most expensive SaaS companies are currently filled with a specific kind of quiet panic
Executives are...
The AI Easy-Button: Why thinking still matters in a world of shortcuts
Before anyone labels me an AI heretic, let’s get one thing straight: I use AI every single day
When we rolled it out across DLA Ignite,...
There is a specific kind of magic in seeing your work "in the wild."
There is a specific kind of magic in seeing your work "in the wild."
I just spotted a copy of the 2nd Edition of "Social Selling:...
Why your FDEs are your most important "Social Sellers" in 2026
If you are rolling out Agentic AI today, you know that Forward-Deployed Engineers (FDEs) are the secret sauce
They are the "AI Black...
Saddle Up: Finding my inner Gaucho in the Argentine Pampas
If you’ve been following my travels for a while, you know that in the past I couldn't resist exploring a new landscape from the back of a...
As a free user, you can like posts.
To repost this post to your own Passle blog, you will need to upgrade your account.
For plans and pricing, please contact our sales team at sales@passle.net