Here's a story that my mum told me. When she first got married to my father, David. David lived in Harrow, in London and my mother lived...
Negotiating with the NHS in the UK is rarely a simple affair Unlike many private sectors, they rely on NHS Supplies, a dedicated...
The marketing landscape is currently being pulled in two directions by a pair of distinct, yet overlapping, AI revolutions. As Stefano...
What you say still matters, but who says it has become the ultimate differentiator As social networks evolve from simple hubs for friends...
To achieve personalised B2B customer engagement at scale, you cannot rely on generic algorithms Our client's journey has highlighted that...
A recent Gartner report delivered a sobering wake-up call for the modern marketing department: By 2027, over 40% of CMOs who push for...
It was an absolute pleasure having Polly Bosher join Adam Gray and me at our recent workshop. Polly recently shared a post that perfectly...
The year was 2013, and I had the opportunity to travel to Mexico The itinerary was ambitious: fly into the capital, then go on a tour of...
This is the story of my father's evacuation from London as told by my mother Context - Evacuation from London during WWII, started on 1st...
Every career has its favorite demo This demo was for a client that, officially speaking, doesn't exist I can’t give you the name; I’m...
TL;DR The software industry is currently facing a massive "reckoning" driven by two major shifts: The Financial Crash (via Pando): $1...
When ChatGPT dropped in November 2022, which, let’s be honest, feels like a lifetime ago in tech years, I knew DLA Ignite couldn't afford...
We’ve all seen the sci-fi movies where the AI goes rogue to save itself, but we usually assume that’s decades away, or at least confined...
A decade ago, we built a social selling process designed to do one thing: transform sales teams without the spam or the need for...
Yesterday, we had the pleasure of running a hands-on workshop with the team at IQPC We didn’t just talk about the "why", we dove straight...
Years ago, I embarked on the classic Southeast Asian circuit: Hanoi, Hoi An, Ho Chi Minh City, Phnom Penh, and finally the ancient spires...