What you say still matters, but who says it has become the ultimate differentiator

As social networks evolve from simple hubs for friends and colleagues into our primary trusted information sources, we’re witnessing the most significant digital shift of 2026

In an era saturated with AI-generated noise, credibility beats content every single time

The data back this up: AI systems like ChatGPT and Perplexity are now citing LinkedIn 4–6x more than they were just a few months ago

Roughly 80% of those citations come from content written by real people, not corporate brand pages

That is a massive pivot

AI isn't just scanning for relevance anymore; it’s performing a digital background check

It’s asking: “Who is the source, and do they have the authority to speak on this?”

LinkedIn has become the "source of truth" because it makes verification seamless

Your role, your years of experience, and your professional network are all verifiable in seconds

We are watching the internet fundamentally restructure itself: Websites are no longer the primary sources, people are

The “who” has become more important than the “what.”