DNA.

Something in all of us.

"DNA, or deoxyribonucleic acid, is the hereditary material in humans and almost all other organisms."

Nearly every cell in a person’s body has the same DNA.

The next paragraph I don't understand at all, and neither will you unless you are in the field of biology and a DNA genius, so ignore it an go to the next part... while laughing.

Each strand of a DNA molecule is composed of a long chain of monomer nucleotides. The nucleotides of DNA consist of a deoxyribose sugar molecule to which is attached a phosphate group and one of four nitrogenous bases: two purines (adenine and guanine) and two pyrimidines (cytosine and thymine). The nucleotides are joined together by covalent bonds between the phosphate of one nucleotide and the sugar of the next, forming a phosphate-sugar backbone from which the nitrogenous bases protrude. One strand is held to another by hydrogen bonds between the bases; the sequencing of this bonding is specific—i.e., adenine bonds only with thymine, and cytosine only with guanine.

to another by hydrogen bonds between the bases; the sequencing of this bonding is specific—i.e., adenine bonds only with thymine, and cytosine only with guanine.

Back to the topic - DNA and how SOCIAL and DIGITAL presence can be activated.

I have been reading up on a bit of this lately for the purpose of mind, health, soul and tapping into areas that perhaps need to be awakened within me. There are lots of topics, discussion and research articles on DNA and the possibilities in all of us to unlock our true talents.

First I need you to imagine where you are now, and how you got there. Ask yourself what it took to get there and the learnings you have had to remain current and continue to understand your role and what you stand for across your culture, values, ethics and passions in what you do and how it makes you feel.

Now I need you to look at the last 16 months and and how you have coped, not coped, changed, managed, struggled, and what that has felt like and what learnings you take moving forward.

TOUGH TIMES? For many, YES. But you made it through and are fighting on.

It is said that we only use 3% of our DNA in our daily lives. Imagine if we could unlock some more of that? Imagine the possibilities of understanding how to get to the place that made us feel like we understood more, developed more, and realized that all it takes is using the areas of our mind and matter, to get to another level of learning and developing.

This is DEEP I hear you say.....but stay with me. For many this can be simple....but not easy.

SOCIAL MEDIA IS HUGE, AND GETTING BIGGER.HOW DO I GET INSIDE?

"Inside of you lies everything you need.

It’s always been there. Let’s awaken it together".

SOCIAL SELLING & BUSINESS TRANSFORMATION - DIGITAL FIRST B2B

Many business people I talk to talk about continuous learning and I started doing X and Y as I had some more time in amongst Z.... Learning is fun and development in what we see and how the landscape changes should also be encourage and championed.

WHAT HAPPENED LAST YEAR WAS NOT GOOD. BUT THE DIGITAL FIRST LANDSCAPE WAS COMING, THE PANDEMIC JUST SPED UP THE PROCESS.

We cannot dwell, we must push forward.... we must embrace tech, AI, and the humanity we live in.... we can jump on, learn more and be more comfortable with our counterparts in the business to business landscape.

2020/21 has been a history making revelation. We will ponder and wonder about it for years.

But if we stay where we are, and don't seek advice or guidance about the digital footprint we do or do not have at present, things are about to get even tougher for you and your business.

Many have said "we can't" or "we don't have time for this" or I am already doing social". Then we unpack things a little and show them the REAL meaning of SOCIAL SELLING!! Then the moment or THUNK as my associate and friend Eric Doyle would put it happens.

This has never been about mass market change and adoption for a service or training.

This is coaching and guidance from the leaders in the social selling arena.

We are advisors in this sector and our data and research is born out of what we see, listen to and develop across 6 years of understanding the dynamics and DNA behind social media.

YOUR PASSIVE SOCIAL PRESENCE HAS TO BE REAL & YOU.

YOUR ACTIVE SOCIAL BEHAVIOURS ARE WHAT YOU DO.

We help you understand this and then we can head to the STRATEGY.

We don't play on social. We unlock the potential in people to develop and coach them to understand the true meaning of who they are, what they stand for and how they want social media to be built into their DNA and process as they navigate the complex and ever changing B2B landscape.

Like most coaching sessions, they take time. They do not happen overnight. So you can take the quick road of masterclass, training and a live webinar or you can adopt the long game in building relationships, building influence, activating what you stand for, delivery your knowledge into your chosen and growing network, at pace and with purpose in every digital and strategic click you make while on social media.

It can be a daunting place or understanding to think about, but we can take you there. With coaching, continues support we can unlock the potential in anyone that is willing to open up to change, circumstance and development in an area we are well versed in.

Our team is strong and we each compliment each other by using our unique DNA and skills to understand what each of us can offer the people we meet and the business that we talk to.

You have the potential. You can unlock it. You can become a leader in your chosen discipline and sector. DIGITAL FIRST. Online and with a SOCIAL presence.

We are moving forward at pace. Only forwards not back.

The start line is with YOU. It's in your DNA. Unlock your potential.

Have a great day.

Kev