How to Build an Executive Social Media Strategy That Works, Tim Hughes

Found this article, and wanted to write something targeted at C-Suite being on social media so here is my article ...

Take the new CEO of Barclays (Jes Staley) launching himself on LinkedIn, as one of my team said "shame he didn't have a chat with someone to make his profile a bit more dynamic......"

Why you need a strategy

All business do something with social media, usually social media sits under marketing and a company will use paid media such as advertising (when we know nobody looks at ads) or marketing will put a post out every few weeks and the employees will be asked to like it.

These are tactics. I doubt "social media" is generating anything for you.

How to create a strategy

Here at DLA Ignite, we work with clients to create a strategy, we don't turn up and impose something.

We run a collaborative workshop so you the clients are empowered to come up with the strategy that you want.

Of course, we will share our expertise, and offer support and guide, but at the end of the day this is about all of the leadership team buying into (and executing) a strategy.

What does our strategy session look like?

We can run them face-to-face over a day, or this is the the version we provide that we deliver virtually

Introduction - 60 minutes

In this 40 minute presentation (20 minutes for questions) we explain the link between social media and revenue and profit. How as a business, you can see every keystroke of your team(s) time spent on social can be connected to EBITDA.

How we see the world and how social has changed it
Research and facts
How people are behaving and why
How this impacts business now and in the future

This would be delivered (and recorded) the week before the workshop.

Questionnaire

Following this session we would send out a questionnaire, this is about collating an “as is” position.

Questionnaire - a dozen or so questions - 20 minutes

Where are you now, your "as is" position
What’s your thinking around what social could do
How big can you dream?

Workshop

Then we would run a workshop online

Workshop - 2 to 3 hours

In this workshop we create a set of deliverables

Debate to understand what is your “to be position”
How crucial is social going to be
What are the challenges to implementing
What to call this initiative, the initiative mission statement
Pledges

Following the workshop, we will issue you with a report.

There is no restriction on the numbers for the workshop, we would expect the senior management (C-Suite) and their first reports.

So who's social selling?

In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling? Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”

Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.

I don't believe you Tim!

If you check out this video of Chris Mason CEO at Oracle reseller Namos, fast forward to 19 minutes 55 seconds. Chris talks about a $2.6 million win from being on social, after completing the DLA Ignite social selling and influence course.

Here at DLA Ignite we don't do "hints and tips sessions" we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.

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Accelerating digital skills is one of the top priorities for finance leaders

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It’s natural to think of social media marketing in terms of your brand’s owned accounts, like your Company Page on LinkedIn, or Twitter and Instagram accounts. Savvy marketers, though, know to lean on the humans that make up their companies to level up their brand’s social media presence.

https://wearesculpt.com/blog/executive-social-media-strategy/