Last week, I wrote a blog post called “Why We Didn't Create an AI Tool to Automate Your Outbound Prospecting.”
In it, I talked about why we built our AI Agent, Azpertilo
Let’s rewind 12 months
Everywhere you looked, people were launching robo-callers and automated email spammers
As a business, we sat down and looked at a completely blank sheet of paper
We knew how the rest of the world wanted to use AI. They wanted to use it to spam people faster
They were just taking 1990 processes and bolting AI to them
But we wanted to create something to help buyers, buy
Because we know the truth, and the research shows it: buyers buy based on trust and relationships
One of the people who commented on that blog post had a LinkedIn title that read: “I help founders & consultants get 10–20 inbound LinkedIn leads/month.”
He clearly hasn’t realized that the market has moved on
His comment?
“Hard to build trust when a bot does the talking.”
He’s missing the point entirely
Azpertilo is an Enterprise AI-native application. It isn't built to spam
It’s designed to scale the trust, relationships, and authenticity of your actual sales people and employees
Here is how it works
First, you ground it in your corporate data: your value proposition (VP), your ideal customer persona (ICP), your website, your case studies, your SEO keywords, and your brand guidelines
Then, you layer on the human element
Each individual employee has their own persona, their own tone of voice, their own client insights, and their own storytelling skills
Based on that deeply grounded data, Azpertilo creates authentic, scroll-stopping posts that actually build trust
So, I have to disagree with that commenter
It isn't hard to build trust when a bot does the talking
In fact, it’s incredibly easy to build trust, when AI is used to scale your actual human voice
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