Recruitment Marketing is a way that company can get access to talent, the top talent and better than that to become the employer of choice.
Many companies have made the mistake of taking the "employee advocacy" route. This is where marketing push a "corporate message" through employees social media feeds. They do this as the ability to push that message through email, advertising, cold calling etc has dwindled to zero.
Of course, this is just corporate spam and people, ignore it, block it and unfollow and unfriend those people that that push this out. Employee advocacy projects have problems as employees just don't want to be party to this.
So what's the answer?
The answer is very simple, we empower our employees to talk on social in their own authentic voice. Subtle difference, I know.
Better still, we empower the team from human resources to be active on social, talking in their authentic voice.
Here at DLA Ignite, everybody is empowered to talk on social. We all have personal brands, we all have powerful networks, that we continually expand. We all create, autentic, educational content.
You are reading an article written by the DLA Ignite CEO after all. Note, this is not some marketing agency or PR agency writing it. As CEO, I know that to get the best people, the best leads, the best customers and the best employees, I have to invest time in my social profile.
In the social age it's what leaders do. It is also what sales people, human resource professionals, customer experience professionals, procurement professionals, etc, etc, do. No excuses, it's what you do.
By doing this, you will get the top talent. Those people, who are in work and are not looking to change, will want to work for you.
You will be able to save the cost of recruiters, headhunters and job adverts. I'm talking more efficiency, less cost and the top talent working for you. Classic, more for less.
If it seems to good to be true, why don't you start a pilot?
Building a recruitment marketing strategy will ensure your company is constantly attracting top talent. But not only is this strategy used for attracting smart people, recruitment marketing also attracts people with the right cultural fit. And since the employment options for people continue to grow, being able to find and hire qualified candidates has continued to be challenging. Especially now and into the new decade — as the hiring power has shifted into the candidates hands and they have control. Meaning, there are so many opportunities and brands focusing on the employee experience — that candidates are actually leading the hiring process instead of recruiters. Below I’m going to dive into recruitment marketing further and how your organization can build a successful strategy.