PUSH.
Pitch a product or service
Cold call for a meeting
Cold email for an intro
PULL
Content delivering insight
Engaging with other content and people
Listening to your buyers and prospects
Content is KEY in #b2b right now. If you are not producing knowledge and tangible insights about you, your team, your expertise in a changing digital landscape, then you are in analogue mode and will be pushing all year.
Attract with content. Deliver insight. Trusted Advisor.
Not corporate though. Owned. We want to see you.
Simple. But not Easy.
The good news is we can take you there. Front & Centre.
Have a good Friday.
Think about it over the weekend.
"Push will get you everywhere apart from a door marked pull" Buyer's need space and freedom to buy.
Be you. Be social.
Saleshire
#coldcalling #coldemail #socialselling #content #trust #network #print #logistics #localization
60% of C-suite executives are willing to pay a premium rate for a product or service from a company that has thought leadership as part of their philosophy 45% of decision-makers invited companies to bid on a project just because they produced thought leadership content
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