No, I’m not related to that guy out of ‘New Order’
Well, at least I don’t think I am, but we are from the same neck of the woods - so to speak.
What’s in a name?
On LinkedIn there are over 600m+ registered people, with circa 300m of them active each month - Globally.
Chances are there are a considerable number of them on other social media platforms with the same name and similar job title as you.
So, if all the ‘Stephen Sumner’s on LinkedIn opening title was ‘a results driven individual, profit focused individual’ how do we stand out from the crowd?
I won’t bore you with the key pillars of branding (see lots of companies waste 100’s $$€€ on that one) but your personal brand is vital on social media, and in particular on LinkedIn.
We all fear going into a network event & not being able to remember peoples names.
However, we have an uncanny knack of being able to subconsciously place people by their personality (there are people we relate to, and those we don’t) so it’s that we think of before their name - until we have really got to know them that is.
‘Jenny the creative’, Malcolm from IT, George the VC, Tim from that agency thingy etc, etc.
So, when your writing your headline, have a think about how it can make you stand out & make the reader want to find out more about you.
Chances are If they’re reading about you, they aren’t reading about a competitor, because you just made yourself ‘relatable’.
Bernard Sumner (born 4 January 1956) is an English singer, songwriter, musician and record producer. He is a founding member of both Joy Division and New Order, and is widely credited with the latter band's move towards electronica and synthpop. Sumner is widely credited in advancing UK dance music, and the popularisation and technological advancement of sequencers. In the early 1990s, he collaborated with former Smiths guitarist Johnny Marr as Electronic.