In this video SAP outline some of their research on their own salesforce https://youtu.be/pFTRa5MI7N0
We know from other research that 90% of senior executives don't respond to cold outreach, 75% of buyers use social media to inform their purchase and 7 people are involved in the purchasing cycle today.
This has had a major impact on the sales process and totally changed the way people buy and therefore the way people buy.
The SAP research has a sample of 10,190 salespeople across 54 countries, which is a large sample and they found that people had 300% bigger deal sizes.
The research also shows that social sellers when compared to none social sellers have a better chance of converting pipeline by 8.1% in Europe, Middle east and Africa (EMEA) and 6.8% in North America. It won't surprise many of you readers that it is social sellers that are making their number and going to club.
While this is a tech example, we are working with companies across sectors, Manufacturing, Agricultural, Professional Service, High Tech, Accountancy, Law, Property Services, Management Consultancy. Anywhere where a buyer needs to talk with a salesperson as the product is "complex" and companies just are not able to get leads and meetings through traditional interrupt marketing, such as cold calling, email blasts, advertising and events.
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