When we look back and ask the pre-Covid19 question about business transformation I think it will be safe to say that it was the virus that turbo charged any of our transformation plans.
We’re now living in an accelerated state of “digital disruption.” This means technology has transformed work and business as we know it and there's no going back.
The business of retail continues to be extremely turbulent for some, and a beacon of hope for others.
Consumer behavior and business expectations have changed, and organisations must evolve at even greater speed to meet the changing needs of their customers.
Those that didn't adjust the business mindset pre-crisis have now paid a hefty price for 'business as usual'.
As with most things in life there's no such thing as a magic bullet, and the same can be said for remaining front of mind on social media by writing blogs and articles.
My focus for my blogs is based around a combination of multi-channel retail industry, innovations within the 'Metaverse', Crypto currencies, and other related subject matter.
These are areas I have many years of experience in and something I'm extremely passionate about, along with the willingness to freely share some of that business experience to those wanting to contribute to the conversation.
This ranges from writing about the significant changes in the multi-channel retail landscape, to the explosion of growth on 'Social Media' along with my ongoing annoyance at the intrusive advertising industry.
There's no getting away from the fact that this crisis has already changed many people's lives and industries forever. For those coming out of the other side of this only history and actions will tell us the ones that learnt and changed, along with those that still cling onto what was.
If you're currently one of those businesses contemplating a change in CEO or CMO in order to 'freshen up' and 'reinvigorate' the strategy, direction, and leadership of the company perhaps you want to try a litmus test to see if they're as good a fit as the CV says.
If it was me I would like to know if they have walked the talk on social media during this very real crisis. As such do they really understand the strategic value of the medium they previously spent most of the marketing budget on.
Below is 3 things I would be adding to the pre-interview process
1)FOMO - Why are they on Social Media? A lot of people use LinkedIn and other social platforms only when they are looking for a new job or to announce how important they are when they get one - After that NOTHING so how are they going to inspire the team and learn what's new?
2) Check out their 'Social Proof'passive or active user of social media. Does it look like they 'show up' on a regular basis and engage with others, and what do they do on other social networks. Do they have a regular blog, do they produce and write industry articles. do they actively and proactively 'grow' their network. Are they seen as someone whose authentic, not just pumping out the corporate message.
- are they a
3)Would you consider them as 'Social Influencer' - Do they 'actively' use social media to share knowledge and offer advice? Are they seen by others as someone to go to for advice, evidential knowledge. Do they 'listen' and engage in other people's post and articles.
Are these not important leadership traits today?
With 4bn+ people on one social platform or another around the world does simply handing social media to the guy with the beard, or the girl with the tattoo in marketing doesn't really cut it today. Social media requires a strategy that sits across the entire business enterprise - WHY? Because that's how today's social savvy consumer 'experiences' what you say you do.
unknownx500
