Grab a pad of paper and a pen or pencil.

On the left hand, write down in a column the name of your business and then the names of 3 competitors below it.

Then we want two more columns, the number of salespeople you and your competitors have and the amount of you and your your competitors spend on marketing.

I understand you might need to estimate some of these figures, you will end up with a table bit like this

Company   number of salespeople.  amount spent on marketing

A.               20.                                       $250K

B.               50.                                        $500K

C.               100                                        $1 million

D.               75                                          $60K

The column 1 the number of salespeople is one of the levers you have, column 2 the amount of money spent on marketing is another lever.  

You want to sell more than the competition, you either have to have more salespeople than the competition or spend more money on marketing than your competition.

Or there is another choice.

You can disrupt the market.

I might be biased, but why not start now and hit the ground running in 2022? 

We can help you not only disrupt the market but wipe out the competition by being digitally dominate. 

So who's doing this?

In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.

But surely cold calling has a better ROI than social selling?  Not according to Merrill Lynch.

"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"

The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.

“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind” 

Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.