2 weeks ago, I ran a poll asking what type of content you prefer to see in your feed.

Thanks to everyone who took the time to contribute.

Setting the scene: Here is the header that launched the poll.

These were the categories I went with:

I wanted to add a wider range, but we can only have 4 choices on LinkedIn polls.

• I asked if you preferred video because lots of people (including me) make lots of video. I enjoy watching short LinkedIn video but someone in my network said recently that they couldn’t stand video, I had to put it in the poll.
• Short text posts….do you like you content short, snappy and to the point with no frills?
• Or do you prefer a good read in the form of a blog?
• The latest version of content available for us to produce is the live stream. Lots of people are running live shows across all sectors, genres and interest groups, but do people like them...?

The results were interesting. I had an idea of how I thought it would turn out, but I was way off on the percentages.

So here are the results:

I had it my mind that short video was going to steal the show, but it was much closer.

Here are some of the comments on choice number 1 - 'Video':

A real spilt in people loving short video and others that are not interested….

Some comments on choice 2 – 'short form text'

 Really interesting perspectives here, Danielle Guzman went on to add further insight:

 Comments on blogs:

 And finally, on live streams..:

 These last 2 may have been skewed, but they have a point... 🌯😏

Conclusion:

The fact is we are all different and we all like different things and then our minds change and we now like what we didn’t like before…its being human.

So, what’s the learning from this little unscientific study….

Everyone that responded was from my network and they all have different likes and dislikes. 

If I only made video, I would lose the attention of my network who like short text posts and vice versa. 

Think about this from the perspective of you and your team. Are you making sure you give your individual networks all the rich and diverse content they need or are you continually putting out the same content week after week that doesn’t interest people?

If I want to appeal to all of my network, I need to develop a plan and create and publish content that everyone can appreciate and get involved with.

When we work with our clients, we develop content plans that speak about personal ‘digital identity’ and that resonates with an individual’s network.

This is the same with you and your team – you need to be putting out content that is relatable to your network. We want to be pulling more and more people into our digital networks not pushing them away.

The key is to be creating and publishing rich and diverse content across a range of media to appeal to the widest audience possible.

In 2021 it is crucial to give your team the digital skills they need to network, prospect, close business and make a valuable revenue contribution to your business.

Live Social ‘21

Eric Doyle

Crux / DLA Ignite