Nine years ago, my first book "Social Selling – Techniques to Influence Buyers and Changemakers" was published by Kogan Page

I had no idea then how much that one decision, to write a book on weekends while working full-time in corporate, would reshape my future

It was a race against time

We wanted to be first to market with a book on social selling, a term that was still new and misunderstood

But for me, there was another, deeply personal reason: I hoped my father, already suffering from dementia, would still recognize his son’s achievement

That hope drove every Sunday writing session

The book wasn’t written to make money. It was written to help

Back then, sales professionals were stuck

Cold calling, spam emails, and outdated processes weren’t just ineffective, they were damaging trust and generating very little in terms of meetings or revenue

I wanted to offer an alternative: a guide for connecting with the modern, digitally empowered buyer

Since then, the book’s relevance has only grown

During COVID, with buyers working remotely, social selling became a lifeline

And now, with AI reshaping the landscape, the book’s message is more important than ever: in a digital world, we must stay human

I owe a huge thank you to Kogan Page for believing in me, to my partner Julie Harris for her unwavering patience and her role as quality-assurance lead, and to everyone who pre-ordered the book and helped make it a bestseller on day one

And of course, to those who supported the second edition to become a bestseller

Since then, Adam Gray and I have built DLA Ignite, helping sales teams adapt, grow, and thrive

 We’ve not just changed businesses; we’ve changed lives