I was asked this question today
Usually, the person sighs and adds that a social media platform has “gone all in” on something…
For example:
“Why has LinkedIn gone all in on video?”
“Why has Instagram gone all in on reels?”
The answer is simple: storytelling
Every post on social media, whether it’s Instagram, LinkedIn, or any other platform, needs to add value
By that, I mean it should educate, provide insight, help, encourage, or support, etc
I know many people think a brochure or case study achieves that
Of course, you’re excited about them, they pay the bills! But put yourself in the buyer’s shoes: they see the same old message, “buy our product because we’re great.”
That’s why these posts are ignored
Every type of post, photo, written blog, or video, must tell a story
And video gives you options you can’t get anywhere else
For example, I’ve just returned from Chile and Easter Island
In Santiago, the capital of Chile, there’s a funicular railway. I could:
Post a photo, maybe a selfie with the city behind me
Write about it, sharing that I’m not great with heights and find things like this scary
Or take a short 10–20 second video
Video gives you more than a photo or written word
You can see movement, hear sounds, the child shouting with excitement, it’s a completely different story
Video allows you to tell your personal and professional story in a richer, more engaging way
It’s a better way to start conversations and establish authority
Conclusion:
That’s why video and reels need to be part of your content mix
They don’t just tell a story, they make your story unforgettable
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