The latest Fullcast benchmark report, the first since they acquired Ebsta, is full of fascinating data

For those that don’t know, these are the legendary Guy Rubin reports that many of us in sales circles have relied on for years

One stat really stood out for me:

Deals that are qualified stronger close 26% faster and are 1.9X less likely to slip

That’s huge

In my world, we’ve developed a methodology, or framework if you prefer, that helps salespeople have more conversations with their ICPs than cold calling or email marketing ever could

And they’re not doing it through random “spray and pray” social posts

They’re doing it through a clear, repeatable process on social

Here’s what that looks like in action:
One of our AEs at Salesforce is booking 8 ICP meetings a week

Across our clients, the average is 5 ICP meetings a week, all from social

Now, imagine taking those meetings and qualifying them more effectively

If your deals are closing 26% faster and slipping 1.9X less often, that’s not just better pipeline management, that’s revenue acceleration

Imagine rolling that out across your whole sales team

Conclusion:
When you combine stronger qualification with a smarter social selling process, you’re not just improving your numbers, you’re turning yourself (and your team) into sales heroes