Have you noticed anything about your inbox?
Company after company vying for your attention. Sales people with their templated emails looking and sounding like each other.
Companies email me telling me they have an offer (I can only assume business isn’t very good for you otherwise you wouldn’t need to discount), companies telling me they have an employee of the month and you’ve given them a pencil.
Do you know what, I’m not interested. I’m not interested in your company and it’s products. I know you are very excited about your products and service, because it pays your mortgage. I have my own product to sell, so why would I be interested in yours?
Since the beginning of time, marketing has been built on companies talking about themselves, on the basis I look at your ad and go “incontinence pants” that’s just what I need.
The problem is that life is just too noisy …. You can pay the best marketing agency in the world to get the best copy, go to the Atlas Mountains with 10 supermodels and shoot the best photography and do you know what …. You are just one of the 10,000 messages we get everyday.
The same with LinkedIn newsletter, here we have a social network that should understand social but they are just adding to the noise.
Please, please, please follow my newsletter
Have you been inundated with people saying “follow my newsletter” really? Why? Add to the noise and crap I have to dig through everyday. Totally bizarre.
We have proved (I mean we have data to back this up, it’s not my opinion) that people want personal relationships not more and more stuff about your company and its products.
It was Seth Godin who said "if want to know if your mailing list works? Don’t send it and see how many people call you up and say “you didn’t send your newsletter this month, I was waiting for it”. We know nobody will call you up as nobody it waiting for it.
I have followers on all my social media feeds, everyday those followers wake up they can unfollow me. It’s the ultimate in democracy.
Here’s my call to action, don’t follow the herd, be different, don’t send newsletters on LinkedIn. If people want to read your content they will anyway.
Don’t forget that nobody knows your content is any good until they have read it.
So who's social selling?
In case you missed it, the Bank of America’s Merrill Lynch have banned cold calling and have moved all their people to social selling. This isn't some trendy tech company that might have decided to do this on a whim, this is a very conservative financial services company that has made a decision based on data.
But surely cold calling has a better ROI than social selling? Not according to Merrill Lynch.
"They will also be encouraged to contact prospects over LinkedIn, which has a higher hit rate than cold calling"
The CRO (chief revenue officer), Richard Eltham of Namos Solutions, of one of clients posted a comment on LinkedIn about social selling. See here.
“Social selling is not an option now it is the way of the world and you either learn and execute it or fear getting left behind”
Kevin Murray who is the Head of Sales at MacArtney Underwater Technology recently posted about his success with social selling here and wrote an article about the transformation that has happened in sales here.
I don't believe you Tim!
If you check out this video of Chris Mason CEO at Oracle reseller Namos, fast forward to 19 minutes 55 seconds. Chris talks about a $2.6 million win from being on social, after completing the DLA Ignite social selling and influence course.
Here at DLA Ignite we don't do "hints and tips sessions" we don't want you to waste your money. Our social selling and influence methodology will provide your sales team with the stable platform for growth. It is also the only social selling program based on 70:20:10 change management principles which gives your business the mindset change and habit change they need in this digital world.
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