We talk to many leaders about growth and and when we talk about how the modern buyer is digital, at that point leadership freeze.

Afterall, here's a situation where leaders have not come across before.

Back before the days of the internet, mobile, social media and a pre-covid world, life, as well as sales and marketing was pretty predictable.

You knew how many calls you needed to make to get a meeting, you know how many emails to send. 

Now there is nobody to call, we've blocked all the cold calling numbers on our phones or if the email doesn't hit junk, then people create rules so the emails never hit their inbox ever again.

Now all of us have seen stuff on social media about social selling, but what is it?

1.  It isn't about spam.  This connection requests, where you either get pitched or people connect and pitch, isn't social selling, it's spam.  

2. It isn't "Linkedin training", yes you need to know a bit about Linkedin, but to be successful and move the needle requires you to be "social".  You need to be able to walk digital corridors and have digital conversations. If your target customer does not use Linkedin but uses Instagram, a Linkedin course isn't much use to you. 

3.  We define social selling as 

"Using your presence and behavior on social media to build influence,
make connections, grow relationships and trust, which leads to
conversation and commercial interaction."

So how do you get to know more?

Why not but copies for marketing, sales and your leadership team? 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.