In this article on The drum, Glen Scott of employer branding agency Wiser argues that social media channels are your most valuable untapped resource for attracting the best workers.
They are right!
In fact, 96% of job seekers use social media when conducting a job search (CareerArc)
Glen goes onto say
"Social teams need to approach employer brand marketing in a totally different way from B2C or B2B. Your customer isn’t trading pay slips for game consoles; they’re trading the bulk of their year, their education, their social life, their values and their experience for one, single role.
You’re trading marketing with one of the most valuable commodities: time. Your content on social media needs to have an impact that reflects that."
He's right, people that are going to work at your company don't need brochures, they need to see your culture, your values and people like them or work there, reflecting those values.
Glen goes onto say
"One of the simplest ways to break down value on social media is by splitting it into three buckets; entertainment, education and inspiration.
The first, entertainment, is all about sharing content that gets people going: videos of internal events, snapshots into your culture, or fun gamified experiences of what a day in the life of your office could feel like.
For education, provide value for early talent, letting them know exactly what they should put in their first CV. Point experienced talent toward books they should read to upskill in your sector or create a thought leadership piece to show you’re at the front of the pack.
And finally, make them feel inspired. Share the career journeys of people who have flown through the company, show what you’re doing for charity to demonstrate your values, or shout about the amazing accomplishments your people are making outside of work."
To get a feel for what that looks like from a culture and strategy point of view, then check out my latest book.
Want to know more about being a digital business check out my new book
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
Glen Scott of employer branding agency Wiser argues that social media channels are your most valuable untapped resource for attracting the best workers.
