No frogs were hurt during the making of this blog and "don't try this at home".

Frog metaphor

There is a saying that if you take a live frog, (and I have never tried this) and put it in a saucepan of cold water and turn up the heat, the frog will get warmer and warmer and will at some point boil.

Where as, if you took a frog and put it in a saucepan of boiling water it would jump out. 

And?

The reason for this is that when you place the frog in cold water and as you turn the heat up, it's relative position does not change much.  Until it boils.

Business today are like frogs in a saucepan of cold water as the heat is turned up

I started working in the 1980s, I know that seems like a thousand years ago and it should.  There was no internet, no mobiles, in fact I didn't get a PC until the 1990s, there was no Covid, we all worked in the office and no social media.

Fast forward to 2023 and there has been so many changes in the world, faxes have come and gone, Blackberries have come and gone.  Plus we have a convergence of the 4 mega trends of Covid-19, mobile, internet and social media.

But business is working and acting just like it did in the 1980s.

Just like the frogs that have been put in a saucepan, while so many things have changed, life, society and business life has changed there still seems to be people in business that want to keep us working like we did in the 1980s.

For example, cold calling, or sending spam emails, or just accepting the low response from sales and marketing.  Life has changed so much from 40 years ago. 

Isn't it time to jump out of the saucepan? 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.