In this article, it explains that Gen Z are rejecting jobs because the companies don't have the same values and purpose as them.  My partner's 27 year old son, while he is classed as a Millenial, he does the same. 

And where are Gen Z and Millennials searching for jobs and making decisions as to who to work for?

On social media.

86% percent of job seekers use social media in their job search.

82% of job seekers consider employer brand and reputation before applying for a job.

They are looking your company up and looking at your employees and C-Suite profiles and asking,

"is this a company where I want to use my talents? Is this a company that has the same values and purpose as me".

In this article, I explain how your future employees are using social media to make decisions on if they want to come and work for you and what as a business you need to do about it.

Does your business values and culture align with your social media profiles? 

In this article, I use data to explain, how people under 30 now use social media more to search than they do Google.

The state of digital and social media in 2023 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.