In his weekly Saturday video, Lenwood Ross, CEO at Accelery, asked a question about trust, you can see the post here.

He discusses the fact that many businesses today will have a value statement that does not align with the actions.

His video goes onto say "a great example is a company that says it values diversity, but the entire management team is exactly alike".

Lenwood says that for "companies and individuals aligning our words and actions is critical today as everything we do is transparent through social media."

In the past, companies could say what they wanted, and nobody would be able to check to see if it was fact to fiction.  And if you disagree, would could you do?  Write a letter that would just be ignored. 

But today things are very different, everything is transparent

Anybody can come onto social media and check out your leadership team, look them up on Linkedin.

We can all check out to see if they are the diverse team you say they are.

Your future customers, your future employees and your future investors can all do this. 

So as a business, 

• Does your position on social media reflect your culture?  
• Does your position on social media reflect your values?  
• Are you talking about your values and your culture in an authentic way on social media?  
• Have you empowered your employees to talk in an authentic way on social media?

Why?  because this will get you leads and revenue, this will make you the employer of choice in your market and sectors, it will also strip out cost and make you more efficient. 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.