Did you know that a flea has learned behaviour? 

If you put a flea in a jar with a lid on, the flea will jump, hit the lid and go not further.

It learns that everytime it jumps the lid stops it and it can go no further.

Take the lid off, the flea does not jump out of the jar, it jumps as far as where the lid would have been.

The lid teaches it a behaviour.  

That's the problem with sales and marketing today, it has a trained behaviour. 

The fact that the world has changed beyond recognition, sales and marketing departments still insist on working as if its still 1980. 

Sales and marketing departments are like fleas. 

The mega-trends of social media, internet, mobile and covid-19 has changed the world.

But still the fleas work to their learned behaviour. 

Want to know more about being a digital business check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.