There are two fundamentals truths at the moment in sales and marketing.

1. You don't have enough pipeline.

2. What you sell requires you to have a conversation.

Afterall conversations create sales.

The reaction to having no pipeline is to do what sellers always do and buyers hate, which is to resort to manipulation. I had coffee with a salesman friend of mine and he said "we have this tool which find prospects mobile numbers."

My view on this was, so what?

This does not actually solve the problem, you need conversations at scale.  Not the hope that you might contact somebody on their mobile. After all ....

“Insanity is doing the same thing over and over and expecting different results.”

Let's revisit those fundamental truths

Let's go back to that first fundamental truth, that you have no pipeline, the other issue is that using 1980 processes like cold calling or 1990 methods like spam email, we all know just doesn't work any more.  And hoping that working around the edges, is going to be the answer, we all know it isn't.

Hope was never a strategy. 

It's 2023..... 

and using 1980 sales methods in a world of mobile, covid-19, internet, social media, is a joke.

As a business are you really, really, really, thinking that using 40 year old methods will somehow give you the growth you want?

Afterall

"Those who live by the sword get shot by those who don't."

Want to find a way to create conversations at scale? Start by investing in this book. 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.