As I was paging through my LinkedIn feed today, it does seem that posts are from people with no pipeline. 

It is also a common request we get by clients when they reach out to us.  Big companies and small companies, companies trying to sell more to existing clients and businesses trying to sell new business.  At the end of the day, we need pipeline, as we need it to turn into revenue.

We all know that cold calling and sending spam emails just does not work anymore, and when I see posts about, "warm calling" or whatever the new cold calling trend is, when we all know.

“Insanity is doing the same thing over and over and expecting different results.”

People are just shuffling deck chairs on the Titanic. 

We all know it's over and it's time to walk away, but to what? 

Want to know more about social selling, check out my new book

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders who use social selling every day.  

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, Crux Consulting, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.