There is a major problem in the world of work now.  We thought it could be sorted by a table football game or a table tennis table. 

Many a management team thought the answer to employee experience was a table tennis table or table football. Walk into any WeWork and people ignore them. Same with the bean bags and jelly beans. 

We want something purposeful to get up in the morning and fight to though commuters for.  And to think we are going to do this for the next 30 years without complaining. No way.

The world has changed.  No longer are we willing to have turn up to a desk and do what has always been done.  We understand the power in our pockets, in our mobiles, on social media, on the internet. Why does that all have to stop the moment we walk into a company? 

How about we harness the power of the internet, social media and mobile for business? 

No, I don’t mean giving it to somebody as a side project. I’ve had senior leaders say to me “we don’t need to understand social as we have the intern to do that”.  Really? 

We know social is central to our lives and central to our buyers lives but we treat social as a tactic in the hands of the Intern.

By the way, I love interns but they are generally not as empowered as, say the CEO to get things key to the business done.

Let’s empower our employees on social.

Not just sales or marketing, but everybody.  Let’s NOT give them a tool to distribute the content that people are ignoring in all the other channels. Let’s really, really, really empower our employees.

Get them to talk in their own voice on social.  Let’s trust them.  Let’s get an outside firm in to help us how to do this properly, but let’s trust our employees.  Let’s see what can happen if all of our employees, without fear, speak on social in their own voice.

Just think what can happen if you share your own culture on-line?

Maybe you can get more leads and meetings?

Maybe you can become the employer of choice?

Maybe you can get access to markets you don’t have at the moment?

Maybe you can get access to suppliers you don’t have right now? 

How to Get More Employees Active Consistently?

Empower them.

Trust Them.

Get External Help.