When Adam and I started DLA Ignite, it wasn’t just about building a company, it was about changing the world

Our purpose has always been to use social media as a force for good, helping disadvantaged people unlock its power to create better lives for themselves

To do that, we needed to build something commercial, sustainable, and impactful

Afterall we have mortgages to pay and food to put on the table for our families 

That’s how our social selling methodology was born

Solving a solution to a problem businesses have struggled with for decades:

❌ Nobody wants to be cold-called
❌ Nobody enjoys spam emails
❌ Nobody appreciates being pitched to on social

The old ways simply don’t work anymore

Instead, our approach helps salespeople build credibility, spark conversations, and create trust in a way the modern world embraces

And the results are something to celebrate too:
✨ AEs reduce sales cycles by 30%
✨ SDRs book 1 quality meeting every day
✨ Companies grow revenue by 20–30%

Nine years on, we’re proud of what we’ve built, not just because it pays the bills, but because it allows us to keep driving our mission forward

Here’s to 9 years of impact, innovation, and transformation and to the next chapter of helping people and businesses thrive through the power of social media