There are a number of articles that say that sales and marketing need to be aligned.
The buying process has changed and something with sales and marketing has to happen.
In fact, I would go so far to say that sales and marketing need to be merged and until now that seems like a massive task and who would you turn to?
Sounds Like You Need a Road Map?
In our book "Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing" is available on all Amazon platforms on October 3rd click here https://amzn.to/2u8e94f We provide you with a road map on how to implement Smarketing in an easy to follow format.
The book is written as a workbook, not as a “why” which tells you why you should do it, but never tells you how. It is written as a how:-
How to get buy-in with your organisation.
How to form your Smarketing Program.
What steps you need to go through.
What can go wrong, so you can be prepared.
Some tools that you might find useful.
The basics of implementing an ABM program.
All with an on-line community on social to support you.
Forty-eight percent of CEOs say that poor alignment and collaboration will be a major marketing challenge over the next 12 months, according to Forrester. And those CEOs are looking hard at CMOs to lead the improvements.