Are all of our traditional Sales processes redundant in 2020?
Our Sales processes were written in a time when we worked in analogue - the world has moved to Digital, does this mean all of valuable...
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Why more Brands are Ditching the CMO Position
In my second book "Smarketing - How to achieve competitive advantage through blended sales and marketing" (sorry about the shameless...
How 'SMarketing' Can Break Silos Between Sales And Marketing
It's amazing to me how often writers and articles are behind the curve. This article talks about the "Smarketing" concept, when in...
CX Value Is Well Understood But Silos Are Still Getting In The Way
When Adam, Hugo and I got together with the idea to write the book "Smarketing - How to achieve competitive advantage through blended...
Rethinking The Sales And Marketing Organization
In our new book "Smarketing - How to achieve competitive advantage through blended sales and marketing"; Adam Gray. Hugo Whicher and I...
Align Or Die: 4 Reasons To Merge Sales And Marketing Now
There are a number of articles that say that sales and marketing need to be aligned.
The buying process has changed and something with...
Most B2B Marketers Are Making This Same Big Mistake, And It Is Hurting Sales
When, Adam, Hugo and I started writing our new book "SMarketing" which is available from Amazon on the 1st October we spent time...
Smarketing - Why Merging Sales and Marketing is the Future
While this article is a bit "fluffy" it's talks about "why", rather than a "How", it does add to the debate and the fact of the matter is...
Marketers a Call to Action - It's Time to Drive the Boardroom Agenda
With senior business leaders and world leaders gathering in Davos last week. It's a time to reflect and see that we are in the...
Are You Smarketing, Males or Siloed?
It's 2018 and we should stopped writing 2017 by now and we should have full alignment between sales and marketing.
I recall being told...
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