Are all of our traditional Sales processes redundant in 2020?
Our Sales processes were written in a time when we worked in analogue - the world has moved to Digital, does this mean all of valuable...
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Why more Brands are Ditching the CMO Position
In my second book "Smarketing - How to achieve competitive advantage through blended sales and marketing" (sorry about the shameless...
How 'SMarketing' Can Break Silos Between Sales And Marketing
It's amazing to me how often writers and articles are behind the curve. This article talks about the "Smarketing" concept, when in...
CX Value Is Well Understood But Silos Are Still Getting In The Way
When Adam, Hugo and I got together with the idea to write the book "Smarketing - How to achieve competitive advantage through blended...
Rethinking The Sales And Marketing Organization
In our new book "Smarketing - How to achieve competitive advantage through blended sales and marketing"; Adam Gray. Hugo Whicher and I...
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