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Stop Press: FB is going Private!
The big news in the world of social in the last 48 hours was Zuck’s announcement that Facebook is prioritising “privacy”. He talked about...
Align Or Die: 4 Reasons To Merge Sales And Marketing Now
There are a number of articles that say that sales and marketing need to be aligned.
The buying process has changed and something with...
Why The Time is Right For a Chief Content Officer (CCO)
Great article by Mark Ritson in which he puts the case for (as with a number of things) the position of Chief Content Officer.
Albert...
Can You Mix Business With Pleasure On Social Media?
Before I start, this isn't a political post, if you want to get into a republican or whatever discussion you are wasting your time.
This...
79% Of Businesses Report Positive Results From Content Marketing
Content marketing is not new and is also easy. This blog is after all, content marketing.
As consumers in the B2B or B2C world we...
Why Having a Negligible Social Media Presence Damages Your Brand
In this article it talks about 5 things that can damage your brand. The mistake it makes is that it still thinks that a companies...
How to Transform You Talent Management Through Social
Often in the world of social people think it's all about social selling, and in fact just transforming sales to social is just another...
Your Social Media Plan Probably Isn’t Strategic, or Even a Plan
This HBR article challenges people's perception on the difference between a strategy, an objective and action.
The problem with social...
So What Exactly Is The Business Benefit of Going Social?
This article (From Oxford Economics and SAP) has a great data sample of 3,171 but only 3% of companies have actually digitally...
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