Here in the UK we have just entered into Lockdown 2, the second lockdown for the whole country and so has most of Europe.
We live at home, we work from home, we market from home and we sell from home.
Regardless of if we call this Social Selling, Digital Selling, Virtual Selling or Remote Selling, we know that things need to be done differently.
But what does that really mean?
Often people look at this and think "so what?" We know that in our own social lives the Pandemic has made massive changes, but what about in the world of business?
Change has been an ever constant in sales and marketing and even before the pandemic there was a switch to working online, but Covid19 has accelerated that.
In this October 2020 report by Simon Kemp he outlines the extent that social media has become part of our lives.
Worldwide social media users: 4.14 billion - 53% of the world's population use social media in other words, more people use social media than don't use it.
Simon says that "two thirds of the working population in the world is now active on social media."
This is Scary!
For many people this means change and nobody likes change. It's comfortable doing what we have always done. We understand that and we know when we get up in the morning, what we are going to do.
Steve Jobs used to wear the same outfit every day, because it was one less thing to think about.
But not understanding social media is fine, in fact you are the same as everybody else. Also not understanding the business opportunity and not understanding what you need to do is also totally understandable and similar to everybody else in business.
The Barrier To Change
But being scared of the unknown is your barrier to change.
This venn diagram often does the rounds on social media and it is very true. Our fears are the thing that often holds us back.
How many times in life have you thought "if only I had done x".
You Are Not Alone
All companies are going through this right now, it's scary times, CEO after CEO are saying to us right now "I know that we need to change, but I don't know what to, or how we do it". I totally get that, CEOs are also saying to us "we came into this Pandemic analogue and we have to come out digital".
But how?
We Are Here To Work With You
First thing that surprises most people is that we have been doing this for 4 years. There's been no pivot, we haven't just started doing this. This helps you, not just the fact that we have "been there and done it" but we have data to back up our methodology.
Which comes to our methodology, (similar to Steve Jobs clothing) that takes the thinking out of being social. You do "this", you do "this" and you will get results. Nothing to be scared about. We also run coaching one to ones during the program, which means that everybody learns at their own pace. Learning in a safe environment, with people that have done this many times.
Think of it as us working with you.
The Payoff
Everytime we run this program, we get 30% increase in revenue and a 40% reduction in the sales cycle.
There are also some softer benefits, you and your team get a new life skill and as a leader you are providing the business with a digital legacy. Supporting the transformation to digital for the business.
Where Do We Go From Here?
For those unsure of what to do, DLA Ignite will complete a review of your current social / digital / virtual / remote selling capability. For free.
This will include: Profiles, connections, followers, inbound and outbound activity, content, engagement, follow up, results.
We will map your business against the DLA Ignite baseline and present back to you our findings. We will show you where improvements can be made and what results should be expected. No hard sell, just present back to you a road map.
Please contact me here or one of the DLA Ignite team here, so please pick one of our industry experts or one of our experts in your geographical locality. Our website is here.
The widespread pandemic has accelerated the evolution of the B2B business operations, including the sales and marketing process. The widespread move to digital functionalities has, in turn, redefined multiple job roles across the entire B2B ecosystem. In its essence, traditional B2B sales and marketing functions have rapidly evolved and getting adopted by all. Most buyers are drifting away from the pre-pandemic in-person engagements with their sales reps to buy online via self-serve digital channels.
