B2B Selling – How COVID-19 Has Altered the Business Approach
Here in the UK we have just entered into Lockdown 2, the second lockdown for the whole country and so has most of Europe.
We live at home,...
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Are You Prepared for the Great B2B Sales Reset?
Interesting research that the states that the B2B customer is totally indifferent and actively disengaged.
I have to admit it's from 2016,...
Buyers Trust Real Friends and Virtual Strangers the Most
According to Nielsen, 92% of people will trust a testimonial from a peer and 70% trust a testimonial from a stranger.
While this research...
Forrester: B2B Firms Risk Losing 19% of Revenue Because of Crap Content
The article below is really interesting as it points out that companies are losing US$1.9 Billion because of crap content.
The infographic...
From the Bottom to the Top of the Funnel, COVID-19 is Flipping B2B Strategies
We've been talking with a Saas Leader for a number of months and there has been a total re-assessment of priorities.
Where as,...
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