B2B Selling – How COVID-19 Has Altered the Business Approach
Here in the UK we have just entered into Lockdown 2, the second lockdown for the whole country and so has most of Europe.
We live at home,...
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Are You Prepared for the Great B2B Sales Reset?
Interesting research that the states that the B2B customer is totally indifferent and actively disengaged.
I have to admit it's from 2016,...
Buyers Trust Real Friends and Virtual Strangers the Most
According to Nielsen, 92% of people will trust a testimonial from a peer and 70% trust a testimonial from a stranger.
While this research...
Turn on and Tune in – Why B2B Marketers Need to Listen Harder Than Ever
The way we marketed before Covid19 was the classic forms of "interrupt" and "broadcast" marketing.
For example; advertising, cold calling...
How B2B Decision Makers are Responding to the Coronavirus Crisis
Covid19 has transformed the business world.
There used to be companies that insisted you had to be in the office. There was...
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